CANNES, France, June 20, 2016 /PRNewswire/ -- At tonight's opening award show at Cannes, Y&R was awarded the Grand Prix in the Print & Publishing category for the McWhopper campaign created by Y&R New Zealand for Burger King. This first night, it has also picked up 4 Golds and 2 Silvers.
The campaign, which began with a print ad in The New York Times and The Chicago Tribune, and was surrounded by shareable content, struck a chord around the world. The campaign went viral, with nearly 8.9 billion media impressions, $138 million in earned media and a 40 percent increase in awareness of Peace Day, uplifting all of Burger King's brand attributes. Around the world, people uploaded videos of their own McWhopper creations.
Tony Granger, Global Chief Creative Officer of Y&R stated: "The smartest brands today understand the importance of being a good global citizen — not as a box to tick off, but as an authentic, integral part of the brand. The way 'McWhopper' has resonated with people all over the world has made us enormously proud. To win tonight at Cannes is an immense honor and validation of what we all know to be true — that brave clients get the work they deserve. This would not have been possible without our client, Fernando Machado, Burger King's SVP of Global Brand Management. And we are so proud of Josh Moore, Tom Paine and the whole team."
Josh Moore, CEO and CCO of Y&R New Zealand, stated: "We spent several years bringing the 'McWhopper' campaign to life. Seeing it become part of the culture, raising huge awareness of Peace Day and then watching it reflect back on Burger King has already been an extraordinary experience for all of us. That said, we are so thrilled to win a Grand Prix this first night at Cannes and take special delight that a print ad ignited such a huge viral phenomenon. "
Y&R is one of the largest and most iconic agencies in the world. It has 189 offices in 93 countries around the world, with clients that include Bel Brands, Campbell's Soup Company, Colgate-Palmolive, Danone, Dell, GAP, Telefonica and Xerox, among many others. Y&R is part of WPP (NASDAQ: WPPGY).
Y&R New York
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