NEW YORK, May 17, 2016 /PRNewswire/ -- Y&R's McWhopper campaign took home the top prize in the Corporate Social Responsibility category at last night's Webby Awards, and the agency also won three People's Voice awards.
Y&R New Zealand's McWhopper campaign, fresh off winning the GRANDY at last month's ANDY Awards, was launched in late-August 2015 with a print ad in The New York Times and Chicago Tribune. It then went on to become one of the biggest viral ideas in the world, with nearly 8 billion media impressions, $144 million in earned media and a 40 percent increase in awareness of Peace Day, a United Nations recognized day celebrated on Sept. 21.
In addition to the Webby award, João Rocha, a creative from Y&R Lisbon, was awarded the People's Voice award in the Weird Website category for his blog "2 Kinds of People," a comical blog he created that distills people's preferences for doing stuff into two buckets – like those who prefer headphones to earbuds.
Y&R's partner agencies, iconmobile and VML, were awarded People's Voice awards for "ShareTheMeal" in the Mobile Sites & Apps: Best Practices category, and "Footballers" in Online Film & Video: Long Form. The ShareTheMeal campaign for the United Nations World Food Programme works to fight hunger with mobile donations through an innovative app. VML's "Footballers" work for Gatorade followed Carolina Panthers Quarterback Cam Newton as he trained with the Richmond Tigers of the Australian Football League test his skills and learn some new ones.
"The Webbys are a unique competition in that they give out awards that come from the heightened scrutiny of a jury as well as those that are aptly named the People's Voice. We feel honored to have winners on both sides of this equation," said Y&R Global Chief Creative Office Tony Granger.
Y&R is one of the most iconic agencies in the world. It has 189 offices in 93 countries around the world, with clients that include Bel Brands, Campbell's Soup Company, Colgate-Palmolive, Danone, Dell, GAP, Telefonica and Xerox, among many others. Partner companies include VML, Iconmobile, Bravo and Labstore.
Y&R is part of WPP (NASDAQ: WPPGY).
Y&R New York
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/yr-wins-webby-award-for-mcwhopper-300270432.html