NEW YORK and SAN FRANCISCO, February 23, 2017 /PRNewswire/ --
Ysance, the provider of a people-based marketing platform, powering the omni-channel marketing strategies in 26 countries for leading retailers such as Auchan, Boulanger, and Yves Rocher, announces its inclusion as a Niche Player in Gartner's latest Magic Quadrant for Digital Marketing Hubs*.
"According to Gartner, a digital marketing hub (DMH) provides marketers and applications with standardized access to audience data, content, workflow triggers and operational analytics to automate execution and optimization of multichannel campaigns, conversations, experiences and data collection across online and offline channels.*"
"As shopper journeys become more complex and customers' expectations of relevance and data privacy increase, we increasingly expect retail organizations to turn to people-based, algorithmic, and contextual forms of marketing," says Romain Chaumais, Co-founder and Chief Strategy Officer of Ysance. "We are committed to providing marketers with the tools to simplify omni-channel complexity and to enable more relevant customer experiences and improved outcomes at scale."
"Ysance is very proud of our inclusion in Gartner's Magic Quadrant for Digital Marketing Hubs," says Laurent Letourmy, Co-founder and CEO of Ysance, "It is an important milestone that we believe rewards an ongoing product vision and a partner ecosystem for omni-commerce four years in the making and comes on the back of year of successes including one of the world's largest sporting retailers, one of the world's most disruptive cosmetics retailers, and several iconic brands including Auchan, Boulanger, and Yves Rocher."
*Source: Gartner Magic Quadrant for Digital Marketing Hubs, by Andrew Frank, Christi Eubanks, Lizzy Foo Kune, Martin Kihn, Jake Sorofman, February 14, 2017.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Ysance is the provider of a people-based marketing platform, powering the omni-channel marketing strategies in 26 countries for leading retailers such as Auchan, Boulanger, and Yves Rocher. Ysance enables marketing teams to recognize and qualify an unprecedented share of their anonymous digital audience and engage them in meaningful personalized interactions, across all online advertising, web, mobile, in-store and email activation channels. Benefits include optimized media strategies, superior web and mobile conversions, online-to-offline omni-commerce strategies that demonstrably grow in-store revenue, and turbocharged email campaign performance. For more information, visit http://www.ysance.com