Yumemi Launches Sprocket, a Badgeville-Powered Gamification Offering for Leading Japanese Brands

Nestle Japan, Nippon Television, and Dr.Ci:Labo utilize Sprocket to propel customer engagement across web, mobile and ecommerce channels

May 23, 2013, 12:44 ET from Badgeville

KYOTO, Japan and REDWOOD CITY, Calif., May 23, 2013 /PRNewswire/ -- Yumemi, Japan's market and technology leader in mobile commerce, today announced a partnership with Badgeville, the #1 gamification platform, to power Sprocket, its new engagement offering for marketers. Sprocket complements Yumemi's suite of existing marketing solutions for web, mobile, and ecommerce, used by some of the top brands in Japan.

Industry-leading brands using Sprocket to drive customer loyalty and engagement include Nestlé Japan, Nippon Television, and Dr.Ci:Labo.

"Yumemi's Sprocket, powered by Badgeville, is the clear gamification leader in Japan. Compared to other customer engagement offerings, Sprocket far exceeds in gamification features, widgets and program design," said Rikako Ibi, Unit Manager, Digital Media Development Unit at Nestle Japan Ltd. "Sprocket was very easy to embed into our web and mobile sites. It is helping us achieve our business goals, incentivizing users to view more pages across our sites."

Sprocket uses Badgeville's gamification foundation - including rewards, reputation, social context and behavior analytics - to drive customer loyalty and engagement, helping companies grow their bottom line and understand their audience. Sprocket is enabled by Badgeville Embed, a powerful management portal for software providers with multiple clients to easily design, deploy, and optimize thousands of client gamification deployments and embedded solutions.

"To advance Yumemi's gamification thought leadership throughout all of Asia, we wanted to partner with the clear world leader. With Badgeville already serving millions of users globally, we knew their experience would be unparalleled to providing a world-class technology solution," said Koji Fukada, CEO of Yumemi. "With Badgeville Embed, we are able to provide a white-labeled, customized solution that fits the needs of our customers."

Sprocket is delivered as part of Yumemi's marketing suite designed to help businesses drive online-to-offline loyalty, commerce, and engaging experiences. Sprocket's integrations with Yumemi's portfolio of mobile marketing (SP-RUSH), email marketing (mobm@il), and commerce (Mercury) solutions tying unique behavior data to Yumemi's analytics tools for a complete picture of the customer. It is the first specialized gamification platform wrapped in a native Japanese experience.

"Yumemi is a clear thought leader in driving customer engagement for today's leading brands," said Anthony Nemelka, VP of Business Development at Badgeville. "The innovative work the Yumemi team has launched in Sprocket, powered by Badgeville, offers a glimpse into the future of global digital brand loyalty."

Badgeville's Behavior Platform enables companies to increase customer loyalty and employee productivity. The company is recognized as a world leader in gamification, with hundreds of customers across the globe, including numerous Global 2000 organizations. Badgeville's platform enables businesses to easily measure and influence behavior across their entire digital ecosystem of websites and applications.

About Yumemi, Inc.
Yumemi Inc. is Japan's market and technology leader in mobile ecommerce since its foundation 2000. Having expanded into innovative commerce facilitating businesses, Yumemi is the gamification pioneer in Japan, providing its gamified CRM technology to many large brick-and-mortar enterprises in Japan such as McDonalds, ANA, Isetan, and AEON.

About Badgeville
Badgeville, the #1 gamification and behavior management platform, enables companies in every industry to increase high-value user behavior. World-class businesses in more than 20 countries use Badgeville's Behavior Platform to increase customer loyalty, user engagement, and employee performance across an organization's websites, mobile apps and enterprise applications. With over 200 customers, Badgeville brings Game Mechanics, Reputation Mechanics, and Social Mechanics to industry leaders and innovators including Deloitte, EMC, Oracle, Citrix, Autodesk, Bell Media, NBC, Universal Music, VMware, and more. Founded in 2010, Badgeville is based in Redwood City, Calif., and has offices in New York and Europe. (To learn more follow @Badgeville or visit www.badgeville.com)

SOURCE Badgeville