Yummie by Heather Thomson Launches Cotton Wow™! Collection

Introducing the World's First Shapewear Collection Made from Cotton that Slims, Shapes and Breathes!

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May 24, 2011, 09:00 ET

NEW YORK, May 24, 2011 /PRNewswire/ -- Designer Heather Thomson, known for her beautiful and sexy shapewear, has discovered her softer side with the launch of a new product offering: Yummie Tummie Cotton Wow™! If traditional/synthetic shapewear is not your thing but shaping is, this innovative and new cotton shapewear collection is the perfect solution; it slims and shapes a woman's curves beautifully and comfortably and is meant to be seen. Heather promises sexy confidence and the versatility that women want when they get dressed. With her mantra, Live. Shape. Happy., customers will find it hard to believe that shapewear can be this easy.

Cotton Wow™! is a collection of innovative stretch cotton fabric designed tanks, slips and bottoms that will smooth, slim, compress and shape a woman's silhouette. Thomson designed this cotton shapewear concept as a direct result of a simple need in the marketplace, she calls the "white space." Yummie Tummie shapewear Cotton Wow™! offers compression for shaping but features a high cotton content, making this collection the ultimate everyday solution. Each piece is designed to be comfy, soft and BREATHABLE. Women everywhere can now say, "wow" not "ow!" when they wear Thomson's innovative collections. Cotton Wow™! tanks, slips, bottoms and leggings are available in a variety of colors.

Heather said, "Traditional shapewear is about suffering and Yummie Tummie is about living. I am thrilled to launch this innovative collection into the women's shapewear classification. An industry first, Cotton Wow™! is an everyday product that women can feel confident, comfortable and sexy in. The mission at Yummie Tummie is to offer women beautiful collections and versatility in shaping solutions. I know women are going to love the way Cotton Wow™! makes them look and more importantly feel."

(Photo: http://photos.prnewswire.com/prnh/20110524/NY07328 )

Starting this June, Yummie Tummie Cotton Wow™! will be sold at department store, specialty stores and on www.YummieLife.com, the collection will retail between $28 - $78 and will range in size from XS – XL. Bring on your curves! Live. Shape. Happy.™

About Yummie by Heather Thomson:

Heather Thomson revolutionized the shapewear industry with the launch of her stylish Yummie Tummie shapewear in 2008. Thomson continues to evolve the Yummie brand every season. In the fall of 2010 she launched a complete ready-to-wear collection, Yummie by Heather Thomson. Yummie by Heather Thomson is today's newest hybrid where fashion meets function, a happy fashion first! Thomson's collections are based on the modern essentials of a woman's wardrobe and each piece is designed to smooth and shape your appearance -- taking pounds, lumps and bumps off comfortably, confidently and stylishly. Recognized as the originator of this revolutionary shaping concept, Thomson has been issued a number of patents for her designs. Yummie by Heather Thomson currently has distribution agreements in the United States, United Kingdom, Ireland, Italy, Canada, Germany, Switzerland, Australia and Austria as well as extensive sales in the Benelux and more than 20 other countries. Please visit www.YummieLife.com for additional information.