Yummie by Heather Thomson Partners With Tiki Style ME To Launch Middle East Distribution

May 22, 2013, 10:15 ET from Yummie by Heather Thomson

NEW YORK, May 22, 2013 /PRNewswire/ -- Yummie by Heather Thomson, the New York-based shapewear, ready-to-wear and denim brand, announces a partnership with Tiki Style ME to launch the brand's distribution in the Middle East.  Effective May 2013, Tiki Style ME will distribute Yummie by Heather Thomson shapewear to leading retailers across the Middle East.

Tiki Style ME is a Dubai-based lifestyle company with operations in the United Arab Emirates, Bahrain, Saudi Arabia, Kuwait, Qatar, Oman, Lebanon and Jordan.  As a leading supplier in the Middle East, Tiki Style ME is a major distributor for American and UK-based brands, including ProSkins, Body Glove, Dive N' Surf and more.  Tiki Style's strategic alliances with existing U.S branded product has resulted in a strong Middle Eastern foothold and long-standing relationships with department and specialty stores.

"We are very excited to have yet another great brand under our belt.  Yummie by Heather Thomson's fashionable shapewear styles are sure to generate a high level of excitement amongst our female customers.  We are looking forward to long term success and introducing Yummie by Heather Thomson's innovative designs to the Middle East," said Mukhtar Hasan, Chairman of Tiki Style ME.

"I am so excited about our new partnership with Tiki Style ME," said Heather Thomson, Founder and CCO of Yummie by Heather Thomson.  "As a brand, we're constantly looking to expand into new markets, and the Middle East was a natural next step for Yummie.  Tiki Style ME has a strong foothold throughout the Middle Eastern countries, and I'm looking forward to our increased presence so that I can continue to offer women a fashionable and functional solution to their shaping needs."

Tiki Style ME will launch its partnership with Yummie by Heather Thomson by introducing the Spring / Summer '13 intimates, ready-to-wear, denim and leggings collections in leading department and specialty stores across the Middle East, including Harvey Nichols in Saudi Arabia, Go Sports in the UAE and Blush and Bloom in the UAE. 

Heather Thomson revolutionized the shapewear industry with the launch of her shapewear brand Yummie Tummie in 2008. Thomson continues to evolve the brand each season; she launched Yummie by Heather Thomson, a complete ready-to-wear collection with dresses, tops, skirts, jackets and more in the fall of 2010.  In 2011, Thomson launched her Yummie Denim collection which has reformed the premium denim industry with pieces that lift, support and slim without losing their shape.  Most recently, Thomson launched leggings for fall 2012 that offer 360° shaping throughout the waist and legs.  Yummie by Heather Thomson is today's leading hybrid of fashion meets function, an accessory that can be added for any occasion and any body type to make women feel confident, comfortable and stylish.  It's a modern collection of wardrobe layering basics that are meant to be seen.  Each piece in the collection smoothes and shapes to take pounds and bumps off a woman's appearance. Recognized as a leading innovator in shaping technology, Thomson has been issued a number of patents for her Yummie by Heather Thomson designs.  Yummie by Heather Thomson currently has distribution agreements in the United Kingdom, Ireland, Germany, Switzerland, Austria, Australia, the United Arab Emirates, Saudi Arabia, Kuwait and other Middle Eastern countries as well as extensive direct sales to more than 20 other countries.  Please visit http://www.YummieLife.com for additional information.

SOURCE Yummie by Heather Thomson