Yurbuds Launches 'Size yur Ear!' iPhone App for Custom-Sized Earbuds

Feb 23, 2010, 10:42 ET from yurbuds

ST. LOUIS, Feb. 23 /PRNewswire/ -- Yurbuds, makers soft rubber tip earbud enhancers that slip over existing earbud-style headphones, today announced the availability of its "Size yur Ear!" iPhone and iPod touch application at the Apple App Store. The application allows consumers to easily submit photos of their ear and purchase custom-sized earbuds directly from an iPhone or iPod touch.

The yurbuds earbud enhancers, when sized using the "Size yur Ear!" iPhone App, are guaranteed not to fall out, remain comfortable for hours and deliver exceptional sound quality for $20. The application also offers a video tutorial that teaches users how to use the application to ensure the proper custom fit is achieved.

The iPhone application is powered by yurbud's patent-pending yurScan technology to determine a person's yurbuds size via the camera feature of the iPhone application. Yurbuds worked closely with top audiologists and Metaphase Design Group to develop an earbud enhancer that locks gently in the ear while avoiding known pain points. As a result of the design, customers say they turn their iPod volume down 10-40 percent when using yurbuds with their iPod devices.

"Yurbuds are truly unlike anything on the market whether you are an athlete, business traveler, music lover, gamer or simply an everyday headset/earphone user," said Seth Burgett, President and CEO of yurbuds. "Yurbuds earbud enhancers will revolutionize the way you enjoy your listening, and we're excited to deliver yurbuds directly to consumers through the iPhone."

In addition, as part of the iPhone application launch, yurbuds has pledged to donate $10.00 from each of the first 100,000 pairs sold of its pink yurbuds earbud enhancers to the Susan G. Komen Race for the Cure® foundation to help end breast cancer. By using the coupon code "CURESTL" yurbuds will donate 50 percent of the purchase price directly to the Susan G. Komen foundation.

About yurbuds

At yurbuds, "We Fit U to yur Earbuds". The yurbuds product offers personally-sized earbud enhancers developed with world-renowned audiologists that are guaranteed not to fall out, are comfortable for hours and provide exceptional sound quality at lower volumes. Yurbuds is the only company that started with you - your ear - and translated the expertise in characterizing the human ear into a personally-sized earbud enhancer that is guaranteed to fit. Yurbuds are available nationwide and locations may be found online or purchased directly and shipped internationally at www.yurbuds.com and www.bestbuy.com.


Chris Schroeder, PR Counsel for yurbuds



SOURCE yurbuds