Yvolution™ Unveils EXY Extreme Yvolution Series, the Next Level of Wheeled Excitement at The 2014 American International Toy Fair, Booth #4850

NEW YORK, Feb. 14, 2014 /PRNewswire/ --  Yvolution started a scooter revolution with the introduction of its innovative Y Fliker™ and Y Glider™ series, including the Y Fliker Carver, a 2013 hot holiday toy, and the Y Glider 3 in 1, a finalist in the prestigious 2014 Toy of the Year Awards (TOTY) in the Outdoor Toy of the Year category.  The "Yvolution" in scooting will continue at the 2014 American International Toy Fair, where the company will launch its new EXY Extreme Yvolution series.  Offering kids a more extreme ride, the first two products in the line include the EXY Trickstartr, an entry-level stunt scooter with an innovative wheelie system and the EXY Sharker, a three-wheeled skateboard made for urban street surfing. 

Toy Fair attendees are encouraged to visit Yvolution (Level One, Booth #4850) to check out the new EXY line in action, where riders will be demonstrating the scooters and performing tricks live the first three days of the show, February 16^th to 18^th.  Yvolution will also have its full range of products on display, from Stage 1: Toddler through Stage 4: Teen, offering riders Life through Motion™ at every stage.

"Kids are ready for the next level of wheeled excitement," said Thomas O'Connell, global CEO, Yvolution. "Our new EXY line allows kids, from beginner riders who aspire to be the next Shaun White to more advanced riders, to learn cool new skills and tricks that will make them the talk of the skate park.  EXY Trickstartr will teach kids to do wheelies faster and longer, and nothing comes closer to surfing on land than the EXY Sharker."

EXY Trickstartr is a stunt scooter for beginner riders who want to learn how to master basic tricks.  It features a slick matte black/vibrant color design and comes with a special patent-pending device that allows riders to do a manual (wheelie). Trickstartr offers kids four ways to ride: 1) The Easy Way, 2) The Hard Way, 3) The Expert Way, and 4) The Pro Way.  Once the stunt is mastered, the detachable device can be removed to improve speed and agility. The Trickstartr will be featured in a national TV campaign this spring.

The EXY Sharker is a revolutionary three-wheeled skateboard with a modern surf board design that takes the experience and thrill of surfing and snowboarding to the pavement.  It is half caster board and half skateboard, with a front 360 degree caster wheel and traditional skateboard trucks in the back to offer extreme movement.  Riders twist back and forth to get started, self-propel, carve and pump.  The quicker they pump the nose, the faster they'll go.  Sharker's unique pivot drive action allows riders to gain speed and perform more advanced tricks than with a traditional skateboard, including grinding, carving downhill and riding uphill.  It features a patented super strong ABS Tri-core grip deck and PU wheels with durable ABEC 7 bearings for a fast, smooth ride.   

Before hitting the skate park, kids can watch a series of EXY "learn to ride" videos online that offer an easy and fun way to help them get started: 

Learn to ride Trickstartr: http://youtu.be/xWlO6V6WPT8

Learn to ride Sharker: http://youtu.be/PTtAtMUM2_U

EXY Trickstartr scooter and EXY Sharker skateboard are now available exclusively at Toys"R"Us^® stores nationwide and online at www.Toysrus.com/Yvolution.

EXY Trickstartr (Stage 3: Primary)
Ages 5+ (max weight 220 lbs). Available in green or purple.

EXY Sharker (Stage 3: Primary)
Ages 5+ (max weight 220 lbs). Available in green or purple. 

About Yvolution
Headquartered in Ireland with offices in Torrance, Ca., Yvolution is an active lifestyle company dedicated to making fun, innovative, high-quality and safe wheeled products.  Since 2009, Yvolution has launched new products successfully in more than 40 countries worldwide. Its award-winning Y Fliker scooter was named the number-one-selling outdoor toy in the UK in 2011, and was one of the hottest and hardest to find toys when introduced in the U.S. for holiday season in 2012.  The company is also known for its three-wheeled, European-style Y Glider scooters, which feature Yvolution's patented "Lean to Steer" technology.  In addition, the company's global product portfolio includes ride-ons, balance bikes, go-karts, trick scooters and skateboards, offering toddlers through adults Life through Motion™ at every stage. 

For more information, please visit www.Yvolution.com, www.Facebook.com/YvolutionWorld, www.Twitter.com/YvolutionWorld, or www.YouTube.com/YvolutionWorld.

Media Contact:
Linda Krebs
LKPR, Inc.
[email protected] 
646-484-4539
646-824-5186 (cell)

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SOURCE Yvolution