Z SUPPLY Brings the Cowboy to California in Second Exclusive Collection with Diamond Cross Ranch

COSTA MESA, Calif., March 20, 2025 /PRNewswire/ -- Z SUPPLY, the women's fashion brand known for its everyday essentials focused on comfort and effortless style, is excited to release its second collaboration with the iconic Diamond Cross Ranch.

Since 1912, Diamond Cross Ranch – nestled at the base of the Grand Tetons in Jackson Hole, Wyo. – has been an anchor in authentic Western culture. The breathtaking landscape and legendary horseback riding inspire the quintessential ranch details on clothing made from Z SUPPLY'S signature feel-good fabrics and fits.

"Z SUPPLY couldn't wait to collaborate with Diamond Cross Ranch again. The collection reflects the natural beauty and charm of the American West," said Z SUPPLY President Mandy Fry. "Our customers couldn't wait either, and we're so happy to launch these new styles that exude cowboy cool. It's been amazing to see such a strong response, and we're eager to continue this partnership with fresh, ranch-inspired designs."

For the second year in a row, Z SUPPLY x Diamond Cross Ranch features modern western-inspired pieces that pay homage to the ranch's legacy, all while maintaining the comfortable, high-quality fit and craftsmanship that Z SUPPLY is known for. This latest collection has grown into a larger coastal-country collaboration that includes graphic tees, sweatshirts, and jackets that capture the essence of ranch life in a playful way.

The limited-edition collection features the following key styles:

• Cowboys Tourist Tee: For the cowgirl at heart, this tee features a fun and playful "I Heart Cowboys" graphic with a vibrant red heart for a pop of color and a touch of charm.
• Cool It Tourist Tee: The washed black tee features a bold cowboy hat graphic along with playful text reading "Cool It Cowboy" for a fun, Western-inspired touch that is effortlessly cool.
• Howdy SoCal Tee: Designed in a relaxed, oversized fit, the tee features a "Howdy" and bold bucking bronco on the front, while the back makes a statement with bold "Not My First Rodeo" lettering.
• Keep Ridin SoCal Tee: Saddle up! This oversized tee features a black and white image of two beautiful horses photographed by Z SUPPLY at Diamond Cross Ranch.
• Jackson Sunday Sweatshirt: This is a comfortable sweatshirt with lettering on the front that reads, "You Had Me At Howdy," along with lettering down the sleeves.
• Giddy Up Sunday Sweatshirt: A cozy sweatshirt that reads "Giddy Up" on the front, along with a cowboy and horse graphic. The ideal sweatshirt for cooler days on the ranch.
• Rodeo Denim Jacket: This light-wash denim jacket offers a relaxed yet tailored fit, featuring "Howdy" on the front pocket, as well as on the back. 
• Rodeo Days Jacket: The new bomber jacket in a bold, satin red hue makes a statement with its Western-inspired embroidery on the back. This statement jacket is the perfect addition to an urban cowgirl's wardrobe.

"We're honored to partner with Z SUPPLY for a second collaboration. The quality and craftsmanship of their products is surpassed only by the caliber and character of their team," said Kirby Long, Co-CEO of Diamond Cross Ranch. "Beyond creating beautiful products, this partnership allows us to share our family's story: our more than 100-year ranching heritage, our deep respect for nature, and our commitment to preserving the land for future generations. For us, legacy isn't just a word – it's a promise."

This limited-edition collection ranges in price from $33 to $169 and is now available for purchase on www.ZSUPPLY.com and www.diamondcrossranch.com.

Hi-res imagery of the collection can be found HERE.

For more information about Z SUPPLY, visit www.ZSUPPLY.com and follow @zsupply.

ABOUT Z SUPPLY:

Z SUPPLY designs reflect the belief that simplicity, comfort and style should coexist in every closet. Featuring signature plush fabrics, timeless silhouettes, and versatile style, Z SUPPLY creates everyday essentials that can be worn by everyone. For more information and to view current collections, visit www.zsupplyclothing.com.

ABOUT DIAMOND CROSS RANCH: 

The Diamond Cross Ranch family traces their Jackson Hole roots back to 1912 when Frederick and Caroline Feuz settled in the Valley. Diamond Cross Ranch remains family-owned and operated, with the family taking great pride in carrying on their family's legacy of stewarding the land for future generations. Known for its stunning Grand Teton views and rich heritage, the ranch has hosted events for high-profile guests like Sandra Day O'Connor, Josh Allen, Thomas and Lauren Rhett, Jack Ma, and Channing Tatum. Collaborations include private rodeos for Microsoft executives and a recent exclusive collection with Wrangler. The ranch embodies Western authenticity and a pioneering spirit, fueled by the Golliher family's unwavering love for the land and their cowboy way of life.

Press Contacts:
Shout Public Relations
Francesca Ressa / Erika Fabris
[email protected] / [email protected] 

SOURCE Z SUPPLY