Zac Brown's Southern Grind Announces Strategic Alliance With W.R. Case
ATLANTA, June 15, 2017 /PRNewswire/ -- Zac Brown's Southern Grind is revealing its new strategic alliance with W.R. Case & Son's Cutlery. This alliance brings together two brands committed to creating quality, American-made products.
Southern Grind and Case have officially kicked off the alliance with the introduction of their first officially licensed product – Zac Brown Band "My Old Man" Case Trapper Gift Set (MSRP: $195) – at BLADE Show 2017 in Atlanta, GA. The knife is an amber washed, smooth bone Trapper that features high-polished, stainless steel Clip and Spey blades. Additionally, the words "My Old Man" have been laser-engraved across the knife's handle. The gift set comes complete with a Genuine Case Collectable medallion, certification of authenticity card and a Zac Brown Band guitar pick.
The new Trapper is named after "My Old Man," the first single from Zac Brown Band's new album 'WELCOME HOME' (Southern Ground/Elektra Records) which debuted at #1 on the Billboard Country Chart. "My Old Man" is a ballad which pays tribute to Brown's father.
"With Case being such an iconic brand, and both Southern Grind and Case being American made, it only made sense to establish a strategic alliance between two great companies. Southern Grind is proud to be doing business with W.R Case and Sons," said Harold Earls, Chief Operating Officer for Zac Brown's Southern Ground.
Beyond making knives, Southern Grind also helps to support Zac's nonprofit passion project Camp Southern Ground. Located on over 400 acres in Fayetteville, GA, Camp Southern Grounds mission is to provide extraordinary experiences so children and recognize and magnify the unique gifts within themselves and others to profoundly impact the world. Camp Southern Ground is an inclusive camp bringing together children with neurodevelopmental disorders, children of military families and typically developing children.
John Sullivan, Case's Director of Marketing, stated, "we are truly excited about the knives we are going to create under this licensing agreement, and equally excited that these efforts will indirectly support the work that Zac is doing to help children and veterans with his Camp Southern Ground."
For additional information please visit SouthernGrind.com and wrcase.com.
About Zac Brown's Southern Grind
Southern Grind, Zac Brown's Georgia-based knife company, offers unrivaled knife lines and unique metal works made by American hands using extremely high quality materials and an unparalleled attention to detail. You can also follow Southern Grind on Facebook and Instagram.
For more information on Southern Grind, please contact Alyssa Goodman ([email protected]) 404.941.3480.
About W.R. Case & Son's Cutlery Company
Since 1889, W.R. Case & Sons Cutlery Company has been an American manufacturer of premium, hand-crafted knives. Case knives are proven to withstand the test of time, from the battlefields of World War II to the historic moon landing; a testament to the hard-working artisans who continue to make every Case knife in Bradford, Pa. Case's range of products – including traditional folding pocketknives, fixed blade sporting knives and limited production commemoratives – are held to the highest standard of quality, as evidenced by the numerous hand operations and manufacturing steps required to create a single knife. A unique tang stamp dating system used since the very early days of its history has made Case one of the world's favorite collectable brands. In 1981, Case created The Case Collectors Club, which now boasts more than 18,000 active members and is one of the largest known knife collecting associations in the world. Case is owned by Zippo Manufacturing Company, makers of the world famous Zippo® Windproof Lighter. Call (800) 523-6350 or visit wrcase.com for more information; you can also follow Case (@WRCase) on Facebook, Twitter and Instagram.
For more information on W.R. Case & Son's Cutlery Company, please contact Laura Bonnema ([email protected]) 212.546.8506.
Zac Brown Band
For more information on Zac Brown, please contact Rebecca Shapiro ([email protected]) or Nina Lee ([email protected]) at Shore Fire Media, 718.522.7171 or Liz Norris at ROAR, (310) 424-7800.
SOURCE Southern Ground
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