Zacks Direct Applauds the SEC's Approval of Reg A+
CHICAGO, April 8, 2015 /PRNewswire/ -- Not since the enactment of Title II of the Jumpstart Our Business Startups Act – JOBS Act of 2012 – that removed the ban on general solicitation has there been such excitement as when the SEC made the stunning announcement and released the final Regulation A+ rules under Title IV of the Act just two years later.
Accredited and Unaccredited Capital Formation Opportunities Abound
Zacks Direct – An Alternative Investment Advertising Agency was created specifically to leverage the enormous opportunities for capital formation as companies and funds sought to seek capital from accredited investors. Now with Title IV, there will be greater access for issuers to secure funding and investors will have even greater access to the growing and evolving world of alternative investments.
Zacks Direct Restates its Mission
"We are probably the first ad agency dedicated to helping issuers and investors mutually benefit from Title II of the Act," says Ann Pichette, EVP, Managing Director, Zacks Direct. "Over the last two years, we have helped clients generate a couple of thousand indications of interest from our significant accredited investor database. As a Division of Zacks Investment Research, no one is better equipped to support issuers in reaching both accredited and non-accredited investors."
Reg A+ Allows "Testing the Waters"
Allowing issuers to advertise to gauge and generate interest prior to the expense of filing is a benefit to issuers. "The 'testing the waters' provision of a Reg A+ offering allows issuers to cost-effectively gauge interest prior to the audit, legal and filing expenses involved in raising capital," says Howard Orloff, VP, Zacks Crowd Funding Research.
Zacks Direct Alternative Investment Advertising
Zacksdirect.com provides a full suite of advertising and marketing services. With decades of experience in advertising to sophisticated investors, the Zacks Direct team has an extensive understanding of the investment audience. Their proprietary database allows them to communicate directly with more than 1,200,000 current and former Zacks customers (retail and institutional investors), of whom nearly 200,000 are accredited. Additionally, with their exclusive partnerships with other investing publications they can reach nearly another 500,000 accredited investors and an untold number of retail investors.
Media Contact:
Ann Pichette, EVP, Managing Director, Zacks Direct
(312) 265-9187 or [email protected]
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SOURCE Zacks Direct
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