Zacks Direct Launches Online Campaign for the Promanas Group

CHICAGO, Dec. 4, 2013 /PRNewswire/ -- Zacks Direct Retained to Launch PF2, LLC

The Promanas Group, a real estate investment and management firm based in Ann Arbor, Michigan recently began to advertise their funds directly to accredited investors. The recent passage of the JOBS Act eliminates the "do not solicit" rule, allowing companies with Reg D offerings to raise capital through direct advertising.

Two-Part Email Campaign Generates Scores of Qualified Leads

A core team from Zacks Direct and Promanas Group worked together to craft an advertising campaign structured around their firm and their current offering; a $2.5 million raise for PF2, LLC.  Accredited investors were afforded an opportunity to view a video of John Bogdasarian, President of Promanas Group, describing his firm and their conservative approach to investing and commitment to 100% operational transparency. Prospects were encouraged to register with Promanas Group and download a brochure on their latest fund PF2, LLC.

"Working with Zacks Direct made sense to us," Bogdasarian said and added, "They have access to a plethora of accredited investors and we want to expand our reach after growing organically since 2009.  The advertising has allowed us to expose our investment opportunity to investors around the country that we otherwise wouldn't be able to access." 

Rule Change Sparks Interest from Issuers

"Since the new rule took effect, companies see new avenues of potential funding.  We've had a consistent stream of issuers turning to Zacks Direct for assistance in creating effective ad campaigns," reports Danny Mulcahy, EVP of Zacks Direct. He adds, "We meet daily with representatives from companies who want to expand their reach whether through an email blast       or a full-blown multi media campaigns. It's a very exciting time to be in this space."

Zacks Direct Alternative Investment Advertising

Zacks Direct, a division of Zacks Investment Research, provides a full suite of advertising and marketing services from template-based communications to tailored solutions to reach a specific pool of investors.  With decades of focused experience in advertising to sophisticated investors, the Zacks Direct team has extensive knowledge of individual investment structures, an understanding of the investment audience and in-house financial and advertising compliance support. Their proprietary network and database allows them to communicate with more than 500,000 accredited investors today. For more information visit zacksdirect.com

Promanas Group

The Promanas Group was formed in 2009 and is led by CEO, John Bogdasarian and Vice President Brad McFarlane. The company invests in various types of commercial real estate including general office buildings, medical officebuildings, restaurants, retail centers, multi-family housing, industrial buildings, and student housing. To find out more, go to www.promanas.com.

Zacks Direct is an advertising agency and is not part of any FINRA regulated Broker/Dealer.

Media Contacts:
Terry Ruffolo, Director Media Relations
(312) 265-9213 or [email protected]

Danny Mulcahy, EVP, Zacks Direct
(312) 265-9376 or [email protected]

SOURCE Zacks Direct