Zales Jewelers Celebrates Love in Collaboration with Disney's Live-Action Movie "Cinderella"

IRVING, Texas, March 9, 2015 /PRNewswire/ -- Zales Jewelers today announced its promotional collaboration in support of Disney's live-action movie "Cinderella," which debuts in theatres, Friday, March 13.  As part of its promotion of the movie, Zales is inviting Cinderella fans to upload a photo with their prince charming to its website (www.zales.com/Cinderella) or on Instagram using the hashtag #ZalesCinderellaPromo.  Through a sweepstakes drawing, a grand prize winner will be selected to receive a $10,000 Zales gift card.  A 1^st runner up will receive a $1,000 Zales gift card. 

"Real-life fairy tales begin at Zales, and the Cinderella story is a wonderful metaphor for the special occasions that our customers share with us every day," said Scott Davies, Senior Vice President of Marketing for Zales Jewelers.  "The collaboration with Disney marries Cinderella's love story with Zales' mission to celebrate life and express love, and allows us to be part of a couple's magical moment as they start their happily ever after."

In honor of the movie, Zales is featuring its Celebration Grand® collection of diamonds that are expertly cut to appear visibly larger.  This Ideal Cut diamond outshines diamonds of the same carat weight.  Zales is also featuring colored diamonds and gemstones in a variety of romantic and regal designs. 

"Our research shows that Millennial couples want the perfect ring to symbolize their engagement," said Davies.  "It is their fairytale moment.  They want jewelry that is expressive and stylish and something that is uniquely them." 

Participants in the Zales Cinderella Promotion must be legal residents of the 50 United States and Washington, D.C., and must be the legal age of majority in their state of residence. Void where prohibited. Zales Sweepstakes starts on March 9, 2015 and ends March 31, 2015. No purchase necessary. Winners will be announced on April 3, 2015.  For Official Rules, see Zales.com/Cinderella.

Zales is also providing the jewelry prize for Disney's "Cinderella" Sweepstakes presented by Good Morning America.  One lucky person who enters the Disney Cinderella Sweepstakes will receive a jewelry wardrobe of their choice with a retail value of $5,000.

About Zales Jewelers

Zales Jewelers, a leading brand name in fine jewelry retailing, operates 723 stores in the U.S. and Puerto Rico.  Zales Jewelers is based in Irving, Texas and is a division of Signet Jewelers, the largest specialty retail jeweler in the U.S., U.K., and Canada.  For more information, visit www.Zales.com or follow us on:

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About Disney's Cinderella

The story of "Cinderella" follows the fortunes of young Ella (Lily James) whose merchant father remarries following the death of her mother. Eager to support her loving father, Ella welcomes her new Stepmother (Cate Blanchett) and her daughters Anastasia (Holliday Grainger) and Drisella (Sophie McShera) into the family home. But, when Ella's father unexpectedly passes away, she finds herself at the mercy of a jealous and cruel new family.

Soon, she is forced to become their servant, disrespected, covered in ashes and spitefully renamed Cinderella. Yet, despite the cruelty inflicted upon her, Ella will not give in to despair nor despise those who mistreat her, and she continues to remain positive, determined to honor her mother's dying words and to "have courage and be kind."

When Ella meets a dashing stranger in the woods, unaware that he is really the Prince (Richard Madden) and not merely Kit, an apprentice at the palace, she believes she has finally found a kindred soul. It appears her fortunes may be about to change when the King (Derek Jacobi) summons all maidens in the kingdom to attend a royal ball at the palace, raising Ella's hopes of once again encountering the charming Kit. Alas, her Stepmother forbids her to attend and callously destroys her dress.

Meanwhile, the calculating Grand Duke (Stellan Skarsgard) devises a plan to thwart the Prince's hopes of reuniting with Ella and enlists the support of the devious Stepmother. But, as in all good fairy tales, help is at hand. Soon, a kindly beggar woman (Helena Bonham Carter) steps forward and, armed with a pumpkin, a few mice and a magic wand, changes Cinderella's life forever.

A live-action feature inspired by the classic fairy tale, "Cinderella" brings to life the timeless images from Disney's 1950 animated masterpiece as fully-realized characters in a visually-dazzling spectacle for a whole new generation.

Directed by Academy Award^® nominee Kenneth Branagh ("Thor," "Hamlet") and starring two-time Academy Award winner Cate Blanchett ("Blue Jasmine," "Elizabeth"), Lily James ("Downton Abbey"),   Richard Madden ("Game of Thrones") and Academy Award nominee Helena Bonham Carter ("The King's Speech," "Alice in Wonderland"), "Cinderella" is produced by Simon Kinberg ("X-Men: Days of Future Past," "Elysium"), Allison Shearmur ("The Hunger Games: Mockingjay, Part 1") and David Barron ("Harry Potter and the Deathly Hallows: Part 1") with Tim Lewis ("Edge of Tomorrow") serving as executive producer. The screenplay is by Chris Weitz ("About a Boy," "The Golden Compass").

"Cinderella" will be released through Walt Disney Studios Motion Pictures on March 13, 2015.

SOURCE Zales Jewelers

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