ZALORA Enhances Customer Experiences Through a Single Personalization Platform from Evergage

Leading Online Fashion Retailer Selects and Rapidly Implements Evergage to Enable Real-Time Personalization and Product Recommendations

News provided by

Evergage

Feb 17, 2016, 08:00 ET

SOMERVILLE, Mass., Feb. 17, 2016 /PRNewswire/ -- Evergage, the real-time personalization platform company, today announced that ZALORA, Asia's leading online fashion destination, has selected Evergage to support its real-time personalization initiatives across all the company's digital properties. In a move to streamline its personalization efforts, which previously involved multiple vendors, ZALORA chose Evergage to easily and comprehensively manage all aspects of Web personalization for the company.

Established in early 2012, ZALORA has dedicated websites for fashion consumers in Southeast Asia, Hong Kong and Taiwan. Offering a wide array of items from more than 500 top international and local brands, ZALORA gives customers access to thousands of products across a variety of categories online.

Prior to its deployment of Evergage in July 2015, ZALORA was working with multiple vendors, each providing specific elements of personalization for the company's websites. This made tailoring the customer experience in real time a challenge for the marketing team as they could access only a fragmented view of each customer, versus a holistic perspective encompassing each interaction with the brand. By tracking and interpreting visitors' historical preferences, in-the-moment behavior and intent across platforms and touchpoints, Evergage provides a well-rounded and actionable view of visitors – so digital marketers can deliver personalized experiences at the 1:1 level across channels.

ZALORA's Regional Marketing Director, Patrick Steinbrenner, said: "In line with our efforts to streamline processes and improve efficiency in ZALORA, we needed to unify our personalization program under one single solution. Evergage's comprehensive and acclaimed platform is the perfect fit for our needs. We're pleased with our results so far, and look forward to using Evergage to drive even deeper levels of customer engagement."

Within the first three months of using Evergage, ZALORA launched several personalization campaigns – to communicate and capture email addresses at optimal times during shoppers' visits – and has already seen a significant lift in conversion rates and revenue per user for its Web-based customers. Looking ahead, as ZALORA continues to advance its efforts with Evergage, delivering real-time personalization through ZALORA's mobile app will be a key new initiative.

ZALORA has seen significant increases in site traffic since Q1 2015, and working with Evergage, it will be able to maximize the benefits of this influx by supporting personalized, relevant experiences to site visitors.

"We're thrilled to be working with ZALORA as they take their personalization efforts to the next level," said Karl Wirth, CEO and co-founder of Evergage. "By delivering a single platform to manage every aspect of ZALORA's real-time personalization program, we're able to help them better understand each individual visitor and instantaneously provide a tailored shopping experience to drive more sales."

About Evergage
Evergage's cloud-based platform delivers real-time personalization to more than 500 million Web visitors, improving demand generation, revenue growth and customer success for over 120 organizations, including Gardener's Supply Company, Intuit, Publishers Clearing House, Rue La La, Tivo and Travelzoo. Evergage empowers marketers to increase engagement and conversions of visitors and users through real-time, 1:1 personalization based on deep behavioral analytics and customer data. Evergage is a 2015 Best in Biz Awards, Golden Bridge Awards and The Stevie American Business Awards winner, an MITX What's Next Award winner and a two-time BostInno "50 on Fire" finalist. For more information, visit http://evergage.com or contact the company at [email protected] or 1-888-310-0589.

About ZALORA Group
ZALORA Group is Asia Pacific's leading group of online fashion destinations. Founded in 2012, the company has a presence in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Thailand, Vietnam, Hong Kong and Taiwan where it operates as ZALORA and in Australia and New Zealand where it operates as THE ICONIC. ZALORA is part of Global Fashion Group, the world's leader in online fashion for emerging markets. ZALORA Group's localised sites offer an extensive collection of top international and local brands and products across apparel, shoes, accessories, and beauty categories for men and women. Offering up to 100-day free returns, speedy deliveries as fast as 3 hours in some markets, free delivery over a certain spend, and multiple payment methods including cash-on-delivery, ZALORA Group is the online shopping destination with endless fashion possibilities. For more information, please visit www.zalora.com.