VENICE, Calif., March 30, 2011 /PRNewswire/ -- Zambezi, an independent, full-service ad agency located in the heart of Venice Beach, announced today that it has been retained by two new clients: Champs Sports™ and popchips™.
As Creative Agency of Record for Champs Sports, Zambezi will be developing new positioning and a fully integrated campaign to capture the essence of the brand as a sport-inspired lifestyle retailer. Work is expected to break in early summer.
"The Zambezi team brings significant experience and insights in sports culture, coupled with a very collaborative work style. We immediately connected on the consumer and brand positioning, and then the creative team delivered great work. They've become a very natural extension of our internal brand and in-store experience teams," said Frank Bracken, VP of Marketing for Champs Sports.
Zambezi also won appointment as Digital Agency of Record for innovative snack brand popchips – named one of America's Hottest Brands 2010 by Advertising Age. Before being brought on as agency of record, Zambezi collaborated with the popchips brand team and their "President of Pop Culture," Ashton Kutcher, on a project to create a digital short film as part of a multi-platform web promotion, searching for the "Vice President of Pop Culture." http://www.youtube.com/watch?v=IT3OMdPMqGU
Brian Pope, popchips' SVP of Marketing, said, "We have been extremely impressed with the creativity, strategic thinking, and passion of the Zambezi team. We are confident this partnership will allow us to take our digital marketing to the next level."
Co-founder and Managing Director, Chris Raih, spoke of the agency's momentum, "It's an exciting time at Zambezi. Champs Sports and popchips are two clients that pay off our expertise with sport and lifestyle brands. We look forward to collaborating with the brand teams and doing great work."
Zambezi's recent array of work attests to its understanding of passion brands, and its ability to reach today's young consumer regardless of platform. And with proven growth and momentum, Zambezi continues to position itself at the forefront of rising agencies to watch.
Zambezi is an independent creative agency established in 2006, and works with brands like NESTEA, Li-Ning, vitaminwater, the Portland Trail Blazers, 2K Sports, Gold Peak Tea, smartwater, the NBA on TNT, and the LA Lakers. For more information contact 310.450.6800 or visit http://www.zambezi-la.com/.
Media Contact: Bridget Bulters