Zarbee's Launches Nighttime Cough and Sleep Drink

SALT LAKE CITY, Oct. 5, 2011 /PRNewswire/ -- Zarbee's, the nation's fastest-growing children's cough and cold brand, announced today the launch of Zarbee's Nighttime Cough and Sleep Drink, an all-natural, drug-free, over-the-counter nighttime cough remedy proven safe and effective for children two years of age and older.

(Photo: http://photos.prnewswire.com/prnh/20111005/DA80710)

Developed by Dr. Zak Zarbock, one of the country's top pediatricians, Zarbee's Nighttime Cough and Sleep Drink is made from antioxidant-rich buckwheat honey, which recent clinical studies have shown is more effective at relieving coughs associated with colds and upper respiratory illnesses than Dextromethorphan (DM) or diphenhydramine, the two most common ingredients in over-the-counter cough medicines.

Concerns about the safety and efficacy of Dextromethorphan have been raised since the ingredient was recently banned for use in children four years of age and younger. DM is currently under FDA review for being ineffective and potentially unsafe for children of all ages and is not supported by the American Academy of Pediatrics.  

In addition to buckwheat honey, Zarbee's Nighttime Cough and Sleep Drink contains immune-boosting Vitamin C, zinc and elderberry and a small amount of melatonin, which research shows safely and naturally helps kids fall asleep.  Zarbee's Nighttime Cough and Sleep Drink is gluten free, contains no alcohol, drugs or dyes, has no side effects and carries no risk of overdose.

"Kids who are sick don't sleep well, yet rest is crucial to recovery," says Dr. Zak, as he is known by his patients. "As both a pediatrician and the father of four boys between the ages of three and 11, I know how difficult it is to have a sick child at home. You want them to feel better and rest, but you don't want to put anything into their bodies that could be harmful. That's why I created Zarbee's Nighttime Cough and Sleep Drink. It's the safest, gentlest and most effective remedy kids can take for coughs and sore throats due to the common cold."

According to Dr. Zak, cough is the number one symptom driving visits to the pediatrician. Children under the age of six average six to 10 colds per year (and up to one per month during the September-to-April time period), with symptoms lasting an average of 14 days.

Zarbee's Nighttime Cough and Sleep Drink comes in a convenient powder that is ready to be mixed with two ounces of soothing warm water.

Described as "yummy" by children, grape-flavored Zarbee's Nighttime Cough and Sleep Drink is available at Walgreens, Rite Aid, Kmart, Kroger, Winn Dixie, and Meijer stores nationwide for a suggested retail price of $8.99 for six doses.

Zarbee's Nighttime Cough and Sleep Drink follows in the footsteps of the company's successful flagship remedy, Zarbee's Original Cough Syrup.  Dr. Zarbock created Zarbee's Original Cough Syrup, which is safe and effective for children 12 months of age and older, in 2008 after clinical trials performed at Penn State University found that buckwheat honey was superior to Dextromethorphan and diphenhydramine in treating coughs and sore throats due to colds and other upper respiratory infections. For more information, visit www.zarbees.com.

About Zarbee's

Zarbee's is the fastest-growing children's cough and cold brand in the country.  Developed by Dr. Zak Zarbock, one of the country's top pediatricians, and recommended by pediatricians nationwide, Zarbee's products are all-natural, drug-free and made from antioxidant-rich buckwheat honey, which clinical trials have shown to be the safest and most effective treatment for relieving coughs in children. Zarbee's products do not include Dextromethorphan (DM), the most common over-the-counter treatment for coughs. A controversial ingredient not supported by the American Academy of Pediatrics, DM has been banned for children ages four and younger and is being scrutinized by the FDA as ineffective and potentially dangerous for children. Zarbee's products are also gluten free, contain no drugs, alcohol or dyes, have no side effects and carry no risk of overdose. Zarbee's products are available at Walgreens, Walmart, CVS, Rite Aid, Kmart, Kroger, Winn Dixie, Albertsons and Meijer stores nationwide. Zarbee's Original Cough Syrup sells for a suggested retail price of $7.99 for a four-fluid-ounce bottle. Zarbee's Nighttime Cough and Sleep Drink, which comes in a powder form that mixes with soothing warm water, sells for a suggested retail price of $8.99 for six doses.

Media contact:
Hilary Abbott for Dynabrand
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SOURCE Zarbee's