A product already part of the artist's backstage routine becomes the starting point for a partnership bringing fans closer to his world
NEW YORK, Nov. 13, 2026 /PRNewswire/ -- FocusFuel, the brand bringing energy and focus into a portable gummy format, today announced multi-platinum recording artist, songwriter, producer, and philanthropist ZAYN as an investor and partner. The partnership builds on an authentic connection: ZAYN has used FocusFuel since late 2024, bringing it backstage for himself, his band and his team, and using it while gaming.
FocusFuel is built around making caffeine fit your life, rather than making you stop for it. Its gummies deliver 50 mg of caffeine each alongside L-theanine, offering adults a convenient alternative to coffee and energy drinks without a cup, can or mixing. Vegan and gluten-free, FocusFuel brings a playful approach to a familiar daily ritual, whether the day takes you to the studio, on the road or somewhere entirely different.
That flexibility fits an artist whose days move between studios, touring and life away from the stage. As an investor and partner, ZAYN now becomes part of the business behind a product already in his routine, joining FocusFuel as the brand expands its retail presence and reaches new audiences.
"From the beginning, we've wanted FocusFuel to fit into people's lives, wherever the day takes them," said Daniel Herz, co-founder and CEO of FocusFuel. "ZAYN has so many different sides to his life, which is why the fit felt so natural. Knowing he was bringing FocusFuel backstage for himself, his band and his team gave us the starting point for what we could build together. We wanted fans to get a glimpse into that world and feel like they were opening something special from it."
The first release brings that backstage connection to fans through a specially designed FocusFuel x ZAYN kit featuring Strawberry Lemonade and Watermelon gummies. Inspired by the FocusFuel he brings on the road for himself, his band and his team, the kit is designed to feel like receiving a special package from that world. Behind-the-scenes content will accompany the launch, giving fans another way to experience the partnership beyond the product itself. The collaboration is planned to launch November 13, followed by a New York fan experience November 14–15. Additional product and event details will be announced ahead of launch. The announcement comes as FocusFuel expands its retail presence across Target, 7-Eleven, Sheetz and Sam's Club, among other retailers, with availability varying by retailer and location.
ZAYN said: "When I'm not working or with my daughter I spend a lot of time gaming. I first heard about FocusFuel in August 2024… once I tried it a few times myself and realized I liked it, I recommended it to a few friends, and they also felt the benefits of it. After that I knew I wanted to be involved, I connected with the FocusFuel team and here we are! I'm happy to be a partner and investor and excited for people to try FocusFuel."
About FocusFuel
FocusFuel makes caffeine gummies for adults, bringing energy and focus into a convenient, portable format. With 50 mg of caffeine per gummy alongside L-theanine, its vegan, gluten-free products offer an alternative to coffee and energy drinks. Built around fun caffeine on the go, FocusFuel is designed to fit wherever life takes you. FocusFuel can be found nationally in Target, 7-11, Sam's Club, and online on Amazon and thefocusfuel.com
About ZAYN
ZAYN has always used sound to connect. He stretches, steers, and shapes his voice to fit each and every feeling, matching his inflection to the highs and lows of an entire spectrum of emotion. This uncanny ability has elevated him to the forefront of 21st century culture as both a generational artist and a vocal dynamo without rival. For over a decade-plus, he has consistently distinguished himself as a sonic and creative outlier. He notably made history when his 2016 full-length debut, Mind of Mine, enshrined him as "the first UK male solo artist to simultaneously top the UK and US albums chart at #1 during release week." Its 5x-Platinum breakthrough smash "PILLOWTALK" impressively surged to #1 in 68 countries. He maintained his momentum with the Gold-certified Icarus Falls [2018], Nobody Is Listening [2021], and Room Under The Stairs [2024], which saw him return to the Top 15 on the Billboard 200. Beyond two BRIT Awards nominations, he has garnered honors at the Billboard Music Awards, American Music Awards, and MTV VMAs, among others. Giving back, his 2022 public letter to the British Prime Minister led to the expansion of access to free school meals for impoverished children across the UK. In 2025, he joined forces with Jisoo of BLACKPINK for the first time on "Eyes Closed," notching a nomination at the iHeartRadio Music Awards in the category of "Favorite K-Pop Collaboration." He sold-out his inaugural Las Vegas residency in 2026 at Dolby Live Park MGM. Now, he connects more intimately than ever before on his fifth full-length album, KONNAKOL [Mercury Records]. For ZAYN, KONNAKOL is ultimately the sound of connection, the sound of passion, and the sound of the future.
ZAYN MEDIA CONTACTS:
Align PR
[email protected]
Media contact
FocusFuel
Daniel Herz
[email protected]
SOURCE FocusFuel
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