Zebco Signs Sponsorship Deal With FLW Outdoors

MINNEAPOLIS, Jan. 25, 2011 /PRNewswire/ -- Zebco, a name synonymous with fishing, recently announced it has landed a partnership with the world's largest tournament-fishing organization, FLW Outdoors, as a sponsor for the 2011 season.

"The name Zebco invokes images of fishing, as everyone remembers their first time fishing, and the chances are they made their first cast with a Zebco," said Trisha Blake, president, FLW Outdoors Marketing Division. "We are excited to have them as a partner and look forward to building a relationship that will be beneficial to both parties."

A highlight of the sponsorship will be the Zebco Trout Pond, serving as a vital component of retailtainment in Walmart parking lots throughout the country and as a major attraction at the traveling FLW Outdoors Expo as well as numerous tournaments and related events. The Zebco Trout Pond will offer America's youth the opportunity to catch their first fish using products from one of the most famous names in fishing.

Along with the fan-favorite trout pond, Zebco products will be distributed as giveaway items surrounding select events on the Walmart FLW Tour. Zebco will also have space at the Expo to showcase its product lines to the tens of thousands of fishing fans that visit FLW Outdoors events.

"Whether it's being part of a child's first catch at the Zebco Trout Pond this spring, or the chance to visit face-to-face with an angler who caught their first fish with a Zebco reel as a kid in the 1950s, our partnership and presence at the FLW Outdoors events creates a special opportunity for interaction with valued consumers," said Jeff Pontius, President of ZEBCO brands.

Zebco, "America's Favorite Fishing Reels," will be featured in a variety of media formats through FLW Outdoors and will also support FLW Fantasy Fishing, a popular and pioneering addition to the world of fantasy sports. Zebco will also have the opportunity to set up displays promoting its goods while providing promotional products and offers to fans at the FLW Outdoors Expo, surrounding the FLW Tour and championship events, and the College Fishing Festivals, held in conjunction with National Guard FLW College Fishing.

Tulsa, Okla.-based Zebco features a full lineup of freshwater and saltwater spinning, spincasting and baitcasting reels as well as a complete selection of rods, that are available in retailers across the country under the brands Zebco, Quantum, Fin Nor, Van Staal, Martin and Rhino." 

ABOUT FLW OUTDOORS

FLW Outdoors is the largest fishing tournament organization in the world offering anglers worldwide the opportunity to compete for millions over the course of 191 tournaments in 2011. FLW Outdoors has taken fishing mainstream with the world's richest fantasy sports game, FLW Fantasy Fishing presented by Straight Talk, where competitors can play for free as well as sign up for Player's Advantage to gain an edge. For more information about FLW Outdoors and FLW Fantasy Fishing, visit FLWOutdoors.com or FantasyFishing.com.

FLWOutdoors.com

Editors: Visit the FLW Outdoors Media Center at FLWOutdoors.com/mc for additional information.

SOURCE FLW Outdoors