Zeevex Partners with Valve to Provide Cash-Based Consumers More Purchasing Options for Virtual Goods

Mar 27, 2013, 12:40 ET from InComm

ATLANTA, March 27, 2013 /PRNewswire/ -- Zeevex, an InComm company, has announced it has created a gift card exchange platform. Users now have the opportunity to trade Zeevex PINs for games, music and software from InComm's wide selection of online entertainment-affiliated partners, including new partner Valve (for use within its Steam entertainment platform), Sony Online Entertainment (SOE), Hulu Plus, ROBLOX and Webkinz.

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Consumers can purchase a Zeevex card at more than 65,000 retail locations, including GameStop, CVS/pharmacy and others. Users can then trade that virtual currency for branded digital goods including games, software and music via Zeevex.com in a simple, one-click process.

"Zeevex's website and interface is designed with the online consumer in mind, while the Zeevex card makes it easy for cash-oriented customers to purchase content from their favorite brands in the digital space," said Dave Etling, vice president of business and product development, InComm. "By extending Zeevex's reach as a gift exchange platform, brand partners also benefit, as their content can now be accessed by this cash-based consumer segment."

"We're excited to add Zeevex as a payment method for Steam. It is a very convenient option for Steam users, especially those who do not own credit cards," said Nathaniel Blue, Valve. "Zeevex's user base is made up primarily of online gamers, which made this partnership a no-brainer for us."

"We have a fruitful, long-standing relationship with InComm and are enthusiastic at the opportunities that Zeevex can now provide for millions of SOE customers," said Don Vercelli, senior vice president of sales, Sony Online Entertainment. "We cater to our loyal customer base according to their purchasing needs, and we're confident that digital gift exchange can provide them with a streamlined and convenient process for accessing their favorite digital content."

About Zeevex
Founded in 2008 and acquired by InComm in 2010, Zeevex is a leading open virtual currency available in national retailers. The Zeevex Digital Locker allows gamers to manage their virtual lives, while helping brick and mortar retailers, as well as hundreds of online content providers, generate new revenue. Learn more at http://www.zeevex.com.

About InComm
InComm is a leading provider of cutting-edge prepaid products, services and transaction technologies to retailers, brands and consumers. InComm supports more than 400,000 points of distribution and helps retailers build prepaid card destinations, connects brands with new markets and gives consumers a simple, secure shopping experience. InComm stays ahead of emerging trends by analyzing market needs and leveraging its global, innovative commerce platform, go-to-market expertise and extensive partner relationships. With 123 global patents, InComm is headquartered in Atlanta and has offices in North and South America, Europe and the Asia-Pacific region. For more information, visit www.incomm.com or follow us on Twitter at www.twitter.com/incomm.