VENICE, Calif., Dec. 15, 2016 /PRNewswire/ -- ZEFR, the video technology company using data to unlock value for brands and content owners in digital media, today announced the appointment of two senior leaders to the company's executive team. Anne Hallock joins the company as executive vice president, head of marketing, and Brian Atwood joins as executive vice president, head of global sales.
Hallock comes to ZEFR from The Trade Desk, where she was the first dedicated marketing hire at the company. She established and scaled global strategic marketing from the earliest days of the business and led the company's branding through a successful IPO in September 2016. Before The Trade Desk, Anne worked at the Clorox Company, establishing digital marketing initiatives across multiple brands. At ZEFR, she will drive strategy and execution for the positioning of the company's technology platform.
Atwood joins ZEFR from DataXu, where he led sales for the North American region. He previously worked at iHeartRadio, where he was part of the initial leadership team that scaled the business to over $200 million in annual revenue. He has also worked at AOL, where he grew the company's premium ad solutions including mobile and video. At ZEFR, Atwood will leverage his experience and expertise in digital media to extend the company's brand offerings to a new group of advertisers.
"Anne and Brian both bring an acute awareness of data-driven advertising solutions to ZEFR. We're eager for them to further our mission of helping the world's largest brands and media companies work with digital platforms in smarter and more sophisticated ways," said Rich Raddon, co-founder and co-CEO, ZEFR. "Although YouTube has been around for over a decade, many brands, agencies, and content owners still hunger for the data they need to optimize their use of the platform. ZEFR fills that unique need in the marketplace, and we're thrilled to have Anne and Brian join us in driving impact into 2017 and beyond."
For more info about ZEFR's business, or to inquire about working with the company, visit www.zefr.com.
ZEFR is the leading video technology company that identifies, filters and organizes online video for brands and content owners. With access to more data any other YouTube partner, ZEFR's BrandID® delivers a view into culture and the tools to turn insights into more impactful media for advertisers. In 2015, ZEFR released BrandID® Influencers, a technology-based influencer marketing platform.
ZEFR's RightsID® is the rights management technology of choice for nearly every Hollywood movie studio and music label. ZEFR is a top ranked ComScore video property. The company is headquartered in Venice Beach, California with offices in New York, Provo, Chicago and London.
Allison Champion, ZEFR
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