Zemen Bank, Ethiopia Selects CR2's BankWorld to Drive its Internet Banking Channel

DUBLIN and ADDIS ABABA, Ethiopia, March 24, 2015 /PRNewswire/ --

CR2 are delighted to announce that Zemen Bank, the leading digital bank in Ethiopia, has selected CR2's BankWorld to drive its internet banking channel. In line with the Bank's vision of being an innovator and striving for excellence - the agreement includes a generous selection of functionalities which will be available online to both corporate and retail customers. Among the key decision criteria to select the BankWorld Internet banking solution included the flexibility and user friendliness of the solution enabled through the following features:

• HTML 5 which enables convenient branding customisation
• Responsive design rendering to any device
• Segmentation capabilities to tailor screen design, menus and offers to specific groups of customers
• Sample branding off the shelf to help banks test new features which can enable fast roll-outs with reduced costs

     (Photo: http://photos.prnewswire.com/prnh/20150324/735897 )

Being an existing customer, the bank has enjoyed first-hand experience of CR2's implementation capabilities and proven track record. CR2 has always been an active thought partner, continuously presenting revenue generating products and services to the bank. Zemen Bank has responded positively to these suggestions, as demonstrated by its ambitious ATM growth from just 1 unit to 50. The adoption of BankWorld Internet means that the bank is able to differentiate itself by offering a truly omnichannel experience to its customers with a consistent offering and look and feel available across their ATM and internet channels.

Sean Sherlock TD, Minister of State at Department of Foreign Affairs, said: "I am delighted to see Zemen Bank expanding their service offering with CR2's BankWorld. With Ethiopia expected to be among the 20 fastest growing economies in the world this year, it is wonderful to see an Irish business such as CR2 working hand and hand with a leading Ethiopian bank to advance the everyday banking services available to individuals ."

Ato Tsegay Tetemke, President and Chief Executive Officer at Zemen Bank, mentioned: "Zemen Bank is continuously looking for ways to enhance our product offering and ensure our customers simply receive the best experience and service possible every time they interact with the Bank. We have listened to their demands and analysed emerging trends, so by enhancing our BankWorld product suite with internet, we believe we are well positioned to serve our customers as best we can and to continue achieving our ambitious growth objectives ."

Martin Dolan, Chief Executive Officer, CR2 added: "We are so pleased to support Zemen Bank in this next stage of their growth journey via the provision of BankWorld Internet services. The top class BankWorld Internet product is a perfect match for the Bank's ambitions to exceed customer expectations via provision of advanced, secure and flexible banking services across channels. We look forward to continuing to work with Zemen to oversee a swift implementation and to them enjoying further great success in Ethiopia with the addition of this crucial channel of its omnichannel experience ."

SOURCE CR2 Ltd