DENVER, Oct. 3, 2011 /PRNewswire/ -- Zen Planner, an online member management, billing, and scheduling service that empowers fitness instructors, personal trainers, and athletic coaches to launch and develop successful businesses, has selected conversion-driven marketing agency 90octane for an online lead generation program and search engine marketing services. 90octane will use tactics such as search engine optimization (SEO), pay-per-click (PPC) advertising, email, social media, and PR optimization to send qualified traffic to ZenPlanner.com and drive high quality sales leads for the company.

Conversion tracking will be used to measure the program's success in fulfilling business objectives, and the program will be optimized in an ongoing way to ensure strong results. In addition, in launching the online marketing platform for Zen Planner, 90octane will collaborate closely with contacts at the organization both during the strategy phase and in the tactical execution of the program in order to train the staff on the tools, methodologies, and processes employed. This will enable Zen Planner to independently manage the lead generation program in future phases.

About Zen Planner

Zen Planner is an online member management, billing, and scheduling service that empowers fitness instructors, personal trainers, and athletic coaches to launch and develop successful businesses. Founded in 2006 by experienced technology professionals with a passion for fitness, Zen Planner works closely with its community to develop reliable, user-friendly software that makes running a fitness business simple. Zen Planner solutions manage many areas of business, including marketing campaigns, customer relationship management, automated online payments, class and appointment scheduling, event registration, expense tracking, and detailed financial reporting across multiple studios or locations. www.zenplanner.com

About 90octane

90octane is a conversion-driven marketing agency. A pioneer in response-based online tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs. 90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales. www.90octane.com

SOURCE 90octane