Zendaya Named Spokesperson For Carmex Moisture Plus®

Hit Singer and Actress Partners with Carmex for a Fashionable New Twist on Lip Care

Feb 12, 2014, 10:00 ET from Carmex

MILWAUKEE, Feb. 12, 2014 /PRNewswire/ -- Carmex® announces its partnership with multi-talented singer and actress Zendaya, whose self-titled album launched last fall featuring the hit single "Replay." The legendary Carmex brand, known for protecting lips and healing skin, recently re-launched the new Carmex Moisture Plus® line of fashionable lip balm. The slim, lipstick-style lip balm is now available in vibrant, fashion-inspired designs that align with Zendaya's unique style.

(Photo: http://photos.prnewswire.com/prnh/20140212/CG63537)

"We are thrilled to partner with Zendaya," said Paul Woelbing, president of Carma Laboratories, Inc., the maker of Carmex products. "She is one of the most popular young stars in music and television, and she has quickly become a style icon in her own right. She embodies the fashionable, fun user that we had in mind when we created our stylish Carmex Moisture Plus lip balm line."

Zendaya's single "Replay" has been certified platinum, selling more than one million copies in the United States, and she has performed at venues around the world, including The White House and the 2011 Macy's Thanksgiving Day Parade. She also tours select cities with her Z-Swagg Dancers and Singers.

"I use Carmex every day, so I'm excited to work with the brand on its new Moisture Plus fashion line of lip balm," said Zendaya. "Lip care is an important part of my daily beauty regimen, so it's fun to have a lip balm that fits my style." 

The limited edition Carmex Moisture Plus® lip balm line has a fashion-forward exterior and combines the moisturizing formula of Carmex with broad spectrum SPF 15 sunscreen. Created to help keep lips healthy, protected and glamorous, the line appeals to an array of personal styles with personalities to match, including Chic in houndstooth, Fab in a pink plaid, Adventurous in leopard print and Starlet in a metallic chevron.

Zendaya released her self-titled debut album with Hollywood Records in the fall and recently starred on Disney's Shake it Up! She can soon be seen in the Disney Channel Original movie Zapped this summer and is currently filming a "spy" pilot for the network which she co-produced as well. Zendaya also finished as the runner up on season 16 of "Dancing with the Stars."

About Carmex® and Carma Laboratories, Inc.:
For more than 75 years, Milwaukee-based Carma Laboratories, Inc., has manufactured Carmex brand lip balms. Carma Laboratories, Inc. is a family owned and operated business that was founded in 1937 by Alfred Woelbing, the inventor of Carmex lip balm for cold sores. Today, the company continues to produce its original lip care formula in its trademark jars, and has expanded the line to include flavored lip balms, ultra hydrating lip care formulas as well as soothing skin care products. Carmex products are available in major drug, food and mass merchant retailers, at convenience stores throughout the United States, online and in more than 25 countries around the world. For more information, contact Carma Laboratories, Inc., at (414) 421-7707 or visit www.mycarmex.com.