NEW YORK, Oct. 24, 2016 /PRNewswire/ -- CCILU Footwear, via its North American subsidiary, CCILU USA, has donated nearly 1200 pairs of shoes and sneakers to QVC Presents "FFANY Shoes On Sale," a Multimedia Event for Breast Cancer Research & Education. The program includes a broadcast event and a gala at the Waldorf Astoria on Oct 25, with actress, singer, dancer and fashion icon Zendaya appearing as the QVC Presents "FFANY Shoes on Sale" 2016 PSA Spokesperson.
"We are honored to be part of this impactful endeavor, which has done so much to find a cure for breast cancer," said CCILU CEO Wilson Hsu. In addition to its own footwear line, the company is bringing brands like RegettaCanoe and Syunsoku to the North American market. "When we made the decision to establish a full-time physical presence in America (CCILU USA is based in Southern California), it was a priority to align with causes that benefit the community. We expect this year's QVC program to be the beginning of an enduring relationship."
In honor of National Breast Cancer Awareness Month 2016, the 23rd Annual QVC Presents "FFANY Shoes on Sale" event offers sale prices, representing half the manufacturer's suggested retail price*, on over 85,000 pairs of brand name, donated shoes and accessories, with 80% of the purchase price** benefitting breast cancer research and education. The program is part of QVC's ongoing commitment to support charitable causes that promote the success and wellness of women through the power of relationships. QVC Presents "FFANY Shoes on Sale" has generated more than $50 million for breast cancer research and education since 1994.
Among the CCILU shoes donated are the ATKA for women, as well as the KONIFER and AMAZON for men.
About CCILU USA
The latest evolution in the Hsu family's footwear legacy reflects a reach across the globe to form a direct relationship with consumers in the USA. More than a business expansion, CCILU USA is a merging of cultures based on the notion that quality and technology are universal values. CEO Wilson Hsu, already known for his leap from banker to award-winning shoe designer, puts an emphasis on proper podiatric design, including CCILU's patented, eco-friendly CILLUCELL technology (with footwear & clothing registration in 93 countries). Wilson Hsu founded the CCILU brand in Japan in 2011. Its first product, "Amazon Summer," won the Silver Award of the Best Designed Products in the 72nd Tokyo International Gift Show. By 2014, CCILU footwear was being sold in more than 60 countries. This commitment to style and structure spans the CCILU Footwear brand and CCILU USA's licenses of top brands in China, Japan and Europe.
*Based upon suppliers' representations of the value. No sales may have been made at these prices.
**Purchase price excludes shipping, handling, and tax.
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SOURCE CCILU USA