Zenger Folkman Data Reveals Gen Y Prefers Negative Feedback

SALT LAKE CITY, May 27, 2014 /PRNewswire/ -- They have been called Gen Y, Millennials, Digital Generation, Echo Boomers, and many other names. Perhaps their multiple "nicknames" stem from their constantly evolving impact in the workforce. Many people view them as an entitled, tech-savy, instant gratification loving individuals.  In fact, conventional wisdom says that Gen Y's, when immersed in the workplace, prefer positive feedback. However, a recent study conducted by Zenger Folkman, proves that it is not true. In fact, quite the opposite is true.  

In a worldwide study of over 3,000 employees, in various businesses and sectors, Zenger Folkman asked the question, "If I had my choice I would rather receive…"
    A. Praise or recognition for a job well done
    B. Some helpful corrective feedback

The feedback revealed that 66% of Gen Y employees answered, "Some helpful, corrective feedback." This was the highest response from any generation. To solidify their true preference a follow up questions was asked: "What I appreciate most from my manager is…"
    A. Clear, specific critiques of what I could do better
    B. An abundance of recognition and praise

Once again Gen Y preferred clear and constructive feedback to recognition and praise. Due to the fact that this is a self-assessment many might wonder whether Gen Y really wants what they say they want. Dr. Joe Folkman, President of Zenger Folkman, said, "It's true that Gen Y wants to know how they can be better. However, it is important to remember that many of them are very new to the workforce and lack the confidence of more seasoned employees. Therefore, corrective feedback needs to be given in an uplifting way. Educational practices have evolved and young people don't experience the stern, critical and brutally honest teachers that their parents and grandparents often experienced."

What is the best way to approach Gen Y with feedback? Their response was that they want honest and straightforward feedback on a regular basis. "They don't want to be ambushed by feedback they are not expecting to hear," said Joe Folkman. "Regular feedback reduces anxiety and fear, and if a person knows feedback is coming, they are better prepared to receive the information. In summary, Gen Y really does want corrective feedback and even critiques, but they are most receptive when it is aligned with ample praise, recognition, listening and assurance."

To learn about the best practices for giving Gen Y feedback, attend Joe Folkman's webinar, What Does Gen Y Want?, on Wednesday May 28, 2014. For more information on these findings, and how to incorporate them into a leadership development plan, visit www.zengerfolkman.com. 

About:
Zenger Folkman is the authority in strengths-based leadership development. Their award-winning programs employ research-based methods that improve organizations and turn good managers into extraordinary leaders.

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SOURCE Zenger Folkman