PALO ALTO, Calif., Sept. 29, 2016 /PRNewswire/ -- ZenIQ™ today announced a new way for B2B marketers to explore, exchange, and analyze winning marketing plays from many of the world's most noted marketing experts. Playbase™ has been built to generate and share high-performing strategies, or SmartPlays™. Because SmartPlays are one click to implement, they can let marketers try marketing plays that have been proven at similar companies and thus harness the shared wisdom of the community.
"Everyone I speak to says the same thing, 'With so many teams, systems, tools, and channels through which to engage target accounts and contacts, it's hard to know what will produce the right results'," explains Jason Hekl, marketing consultant and former SiriusDecisions analyst. "The community around SmartPlays is where the world's best marketers come to share their innovations, learn from one another, and experiment, rapidly iterating on each other's ideas to solve pressing marketing and sales problems every day."
Playbase is launching with more than 125 SmartPlays across nine categories. Contributors include: Meagen Eisenberg, CMO at MongoDB; David Raab, renowned MarTech analyst; Jason Hekl, marketing consultant and former SiriusDecisions analyst; Rob Israch, CMO at Tipalti; Mark Godley, CRO at HGData.
The nine SmartPlays categories focus on delivery of better data, deeper buyer engagement, and coordinated actions across teams and platforms:
SmartPlays can be viewed by anyone interested and can be activated with one click by ZenIQ customers.
"Marketers spend way too much time and energy hunting for the right ideas to execute", states Srihari Kumar, Founder and CEO at ZenIQ." It's no mystery everyone wants to find high-performance, low risk, and proven ideas. These ideas used to be trapped in tribal knowledge or across different team or tech silos. SmartPlays cut through all that complexity so marketing leaders can try new, proven ideas easily."
While analyzing our target account data, ZenIQ identified key database gaps in the completeness of those accounts," said Rob Israch, Chief Marketing Officer at Tipalti and ex-VP of Global Marketing Programs at NetSuite. "We applied their 'self-healing data' and 'buying center coverage' SmartPlays; it has doubled our account coverage within our Target List, with each account being fully complete with all required targeting data! This has helped take our Account Based Marketing program to the next level. I have shared these ABM plays with the Playbase community. I am looking forward to leveraging my colleagues' ideas to accelerate our ABM program progress."
Alla Oks, VP of Demand Generation at Ayla Networks saw similar results, saying "Our SmartPlays identified 6,000 new buyers (a 500% improvement in coverage), and 30% of them have already transitioned to Sales Accepted! Our marketing and sales teams are ecstatic."
SmartPlays use sophisticated data-science to examine variations in a client's CRM, marketing automation, and other marketing or sales tools. Because of this, the analytics and insight SmartPlays can provide are much deeper than simply reporting on traditional metrics. Customers have used SmartPlays to deepen account coverage and knowledge, trigger new actions automatically and execute multi-channel plays without having to orchestrate them manually.
ZenIQ is an Account Based Marketing platform designed to recommend, deploy and measure SmartPlays - account based plays that align marketing and sales actions. Leveraging the collective wisdom of the world's best marketers, SmartPlays drive target account pipeline revenue with radical simplicity and scale. Today marketers can align insight across their sales and marketing systems so they can automate and trigger richer data, deeper engagement and coordinated messages and touches across teams and platforms.
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