Zero Point Zero Whets Your Appetite With Pat LaFrieda's Big App for Meat iPad App
NEW YORK, Dec. 14, 2011 /PRNewswire/ -- Zero Point Zero Production, creators and producers of Anthony Bourdain: No Reservations, announced 'Pat LaFrieda's Big App for Meat,' the definitive butcher's guide for consumers and food professionals, is now available on the App Store.
This is the first app Zero Point Zero has launched. "We wanted to make a strong statement with our initial app project," said Chris Collins, Executive Producer and Principal of ZPZ. "As a company, we've always pushed ourselves in television production, and our wiry future deserves nothing less. You either commit to doing something great, or don't bother."
Pat LaFrieda is a fourth-generation butcher whose family has run a wholesale meat business in NYC for almost 100 years. He provides the best meat to over 1000 restaurants and chefs including Mario Batali, Danny Meyer, Alex Guarnaschelli and others. Pat revolutionized the burger industry by creating custom burger blends including Shake Shack's burger, The Black Label burger, and host of The Chew Michael Symon's burgers.
Designed exclusively for the iPad, the app contains detailed descriptions and re-res photography of every cut of meat - over 200 cuts total of beef, lamb, pork, veal and poultry. Users can watch 50 minutes of premium video, where Pat demonstrates techniques you can use at home. From sharpening your knife to what to look for in a dry-aged steak - Pat shares his butchering secrets. Users can wirelessly stream video from the app to their Apple TV and big screen via AirPlay. You can test your knowledge with the Great Meat 101 Quiz, and challenge friends via Game Center. LaFrieda Meats will sell directly to consumers nationwide through the app, via a one-click access to the online store with the best steaks, chops and burgers.
"This app is a carnivore's wet dream," said ZPZ Executive Producer Jennifer Williams. "We spent ten long days in a 35-degree meat locker filming Pat artfully butcher a bunch of delicious animals like a surgeon. If you like meat, you're gonna love this app."
ZPZ selected Domani Studios as their design and development partners. "We've created a power-packed protein promoter," said Domani Studios Founder/ECD Jonathan Hills. "It addresses two of the unique desires among foodies - gaining a deep understanding and appreciation for ingredients, and getting access to one of the luminaries of today's food culture."
Pat LaFrieda's Big App for Meat App is available for $6.99 from the App Store here: http://bit.ly/u8kLDY
ABOUT ZERO POINT ZERO PRODUCTION, INC
Zero Point Zero is a television and digital content production company founded in 2003 by Executive Producers Chris Collins and Lydia Tenaglia, with partner and Managing Director Joe Caterini coming aboard in 2009. ZPZ scouts, develops, produces, markets, and distributes entertainment. Since its inception, the company has produced over 230 hours of television in 80 countries around the world, including the critically acclaimed and Emmy award-winning shows Anthony Bourdain: No Reservations, Diary of a Foodie, Brew Masters and a new series for Sportsman Channel Meat Eater. Specializing in distinct storytelling, a handcrafted look and feel, international destinations, and food-oriented programming, ZPZ has produced television shows for Discovery, Travel Channel, History Channel, PBS, and Bravo.
In 2009, ZPZ expanded into other media and content platforms, including interactive entertainment, publishing, and live events. In December 2011, ZPZ released their initial app with famed NYC butcher Pat LaFrieda, entitled Pat LaFrieda's Big App for Meat.
ABOUT DOMANI STUDIOS
DOMANI is a digital creative agency whose vision is born out of a deep dedication to digital media and a passion for emerging technologies. We create interactive experiences that drive authentic connections between consumers and brands. Since founding the company in 2001 we've worked with some of the most forward thinking brands in the word – many of whom we've partnered with for over 10 years. We are committed to helping each of our clients uncover the digital strategies and creative executions that drive meaningful engagement, promote growth, and yield measurable results. Our team consists of forward thinkers, creative madmen, and super-geeks who thrive on fresh thinking.
Contact:
Jennifer Williams
Executive Producer
Zero Point Zero Production
[email protected]
917-226-6642
SOURCE Zero Point Zero Production
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