ZEROSUM LAUNCHES "THE DEALERS' GUIDE TO CURRENT VEHICLE TRENDS, A GUIDE TO LEVERAGING REAL-TIME DATA FOR SALES SUCCESS"

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Jul 15, 2025, 10:00 ET

Used Vehicles, Real-time Vehicle Data Key to Dealer Success Amid Rapidly Changing Market Conditions, Policy Changes

GRAND RAPIDS, Mich., July 15, 2025 /PRNewswire/ -- Dealers will need to closely monitor used-vehicle demand, inventory, and pricing fluctuations in real time to succeed in today's rapidly evolving market. The recommendations are part of ZeroSum's July 2025 eBook "The Dealers' Guide to Current Vehicle Trends," which published today.

ZeroSum launced "The Dealers Guide to Current Vehicle Trends" today. The report says used vehicles and real-time data will be key to success for car dealers in the coming months.

"When traditional forecasting falls short, real-time data about your actual inventory provides your most reliable foundation for making smart decisions," said Josh Stoll, VP of Dealer Success for ZeroSum. "The dealers who are thriving right now aren't the ones with the best predictions—they're the ones with the fastest response times to real-time supply and demands insights."

Recent policy changes, including tariffs and electric vehicle incentive roll-backs, have compressed normal market timelines and highlighted the importance of having flexible, responsive inventory strategies. For example, pull-ahead sales in the face of tariff-related price rises led to 460,000 additional new-vehicle sales from Feb. 24 to May 28.

The pull-ahead demand is likely to suppress new vehicle sales over the next several months. As a result, dealers need to focus on used-vehicle operations. Used vehicle Average Marketed Prices (AMP) shot up almost $500 to $26,740 average in June as demand increased for price-sensitive car shoppers.

"Even in the face of new tariffs and rising costs, dealerships still have have to meet the needs of price-sensitive customers," Stoll said. "The old playbook of monthly inventory reviews and quarterly strategy sessions is too slow for today's quickly evolving market. Dealers need to monitor their inventory in real time and make decisions based on the most current dealership and industry data."

ZeroSum's MarketAI platform tracks a variety of market movements, including inventory levels, turn rates, and pricing on a manufacturer, make, model, competitor and geographic sales trend. This provides the decision-making tools to make real-time decisions for marketing spend and inventory prioritization.

Click here to download ZeroSum's entire eBook.

About ZeroSum

ZeroSum, an Advance Automotive company, is an industry leader in software, digital advertising, and market intelligence data. Powered by its SaaS platform, MarketAI, ZeroSum is simplifying and modernizing automotive marketing by leveraging artificial intelligence, market data, and scalability to acquire new customers. ZeroSum is the first and only company that matches consumer demand with automotive data in real-time for dealer marketing efficiency. For more information, visit www.zerosum.ai

About Advance Automotive

Created in 2017, Advance Automotive is a portfolio of automotive, technology, marketing, data, and software businesses providing AI-driven marketing solutions in the automotive industry. Advance Automotive includes independently operated agencies, ZeroSum, Adpearance, and Search Optics, as well as affiliate solutions from Cloud Theory and Hoot Interactive. Advance Automotive is part of Advance Local, a key unit of Advance, a privately held company founded in 1922.

Advance's portfolio of exceptional companies includes: