Zest AI Introduces LuLu Pulse -- The First Module of Its Lending Intelligence Platform Available to All Credit Unions

Credit unions can now use generative AI to access industry data for peer benchmarking and financial analysis to drive better lending decisions and operations

BURBANK, Calif., Feb. 27, 2025 /PRNewswire/ -- Zest AI, a leader in AI lending technology, today announced the launch of LuLu Pulse, the first module of Zest AI's Lending Intelligence Platform powered by generative AI that is now available for all credit unions. By integrating industry public data and institution-specific data for customization, LuLu Pulse serves as a centralized intelligence hub that consolidates multiple data sources into a single, authoritative platform. Credit unions can access insights to improve their lending operations and credit risk management to make smarter lending decisions.

"In an environment where 73 percent of lenders lack effective analytics capabilities, LuLu Pulse emerges as a first-of-its-kind solution that offers financial institutions a streamlined path to deep, customized insights that help them thrive in an increasingly competitive and AI-driven future," said Mike de Vere, CEO at Zest AI. "We've eliminated the technical barriers – decision makers now have the intelligence they didn't have before to surface impactful insights to improve their lending operations and decisions. By democratizing data access and making curiosity the only limit, teams can uncover creative solutions faster and drive stronger business outcomes. "

Credit unions using LuLu Pulse can utilize generative AI to get insights and forecasting pulled from NCUA Call Reports, HMDA, and economic data for fast benchmarking and in-depth peer analysis tailored to its business. This combination of intelligence enables credit unions to have more sophisticated information to make more informed, faster business decisions that help their organization. With LuLu Pulse, credit unions get access to:

• Industry-Specific Optimization: Purpose-built for lenders, incorporating deep industry data for peer and financial analysis
• Customized Intelligence: Tailored to each institution and allows for unlimited peer groups and prompting
• Transparent AI: Provides complete source logic for all outputs, promoting compliance and trust
• Instant Accessibility: Enables non-technical users to access complex lending insights through natural language queries

"Traditional reporting and analytics processes can take weeks or months to deliver actionable insights," noted Jaynel Christensen, Executive Vice President at Commonwealth Credit Union. "LuLu Pulse transforms this timeline to minutes, giving our team generative AI tools to access the insights we need to enhance our lending decisions and operations. With the help of their data engineers, scientists, and solutions architects, we're able to spend more time focusing on what matters most: our members."

LuLu, the Lending Intelligence Companion was initially launched in February 2024 for select Zest AI customers only. LuLu Pulse is the first module of the LuLu Intelligence Platform that is available to all credit unions – no integrations, data sharing or other Zest AI products are required. For more information, visit LuLu Pulse. LuLu Pulse and the expanded LuLu solution will be available for broader financial institutions by Q2 2025.

About Zest AI:

Zest AI is a tech company on a mission to broaden access to equitable lending. Since 2009, we've worked with financial institutions to use AI lending technology to better serve their borrowers. Today, we work with all types of lenders as a catalyst for economic equity by helping them leverage AI's potential for good. Most recently, we were named as a Deloitte Technology Fast 500 company. Learn more at Zest AI and connect with us on LinkedIn.

SOURCE Zest AI