Zhaopin Publishes 2015 China University Students' Employability Survey Report

BEIJING, April 25, 2016 /PRNewswire/ -- Zhaopin Limited (NYSE: ZPIN) ("Zhaopin" or the "Company"), a leading career platform in China focused on connecting users with relevant job opportunities throughout their career lifecycle, today released its 2015 China University Students' Employability Survey Report ("the Report") based on results obtained from the Company's first sitting of the National Employability Test (NET) from August to October 2015. Approximately 300,000 graduates from 17 cities across China took the NET.

The NET program is designed to help graduates develop a better understanding of their overall potential including an assessment of their strengths and weaknesses, and their skills, independent of their matriculating institution. It provides employers with a baseline measure to evaluate participating graduates as the test assesses and focuses on the intrinsic talents of graduates including general knowledge, behavioral metrics, motivation and career expectations. The general knowledge section covers math, language comprehension, logic and data analysis; the behavioral metrics section covers creativity, responsibility, emotional competence, sociability and collaborative abilities; and the motivation and career expectations section assesses 14 metrics including salary and welfare, workload, upwards mobility, training, fairness and equitability, and relationships with colleagues.

A copy of the full report in Chinese can be obtained at http://net.zhaopin.com/html/young/three.html. An English language summary is below. NET assesses students on a 100 point system, with 100 representing the highest score possible.

1. Graduating students from higher level universities or scientific institutions exhibit a better understanding of general knowledge.

Graduates of scientific research institutions scored highest in the general knowledge section, follow by graduates of, Project 985^[1] universities, Project 211^[2] universities (excluding Project 985 universities), and other universities and colleges. General knowledge scores were broadly in line with the overall academic level of these institutions.

General knowledge Scores:

2. From a geographic perspective, graduates from Central and Eastern China scored higher in the general knowledge section. Graduates from Northeast and Southwest China had the lowest average general knowledge scores. Graduates from China's Northwest scored higher in the behavioral metrics while graduates from the Southwest scored lowest.

Geographic distribution of general knowledge scores

Geographic distribution of behavioral metrics scores

3. Graduates aren't as mature and sophisticated as experienced employees in terms of career expectations.

When considering a job opportunity, graduates tend to focus more on upwards mobility, training, relationships with colleagues, fairness and equitability and  applying their talents, while experienced employees focused more on their individual achievements, promotion opportunities, recognition, support from superiors and salary and welfare．When compared to experienced employees, graduates idealized their expectations for personal development and a fair and friendly working environment rather than focus on their achievements, recognition and material rewards.

Graduates and experienced employee's job expectations

4. When assessing jobs in tier 1 cities, graduates cared more about career development opportunities than job stability.

Relationships with colleagues and promotions were the most important factors that graduates consider when looking at job opportunities, regardless of what city they are looking in.  Recognition, job stability and leadership were the least important factors considered by graduates. Job stability was not an important factor as tier 1 cities offer plenty of job opportunities for graduates. Career development opportunities were valued the most.  Graduates feel that if employers can provide them with proper training to help them excel in their jobs, they will become more dedicated and loyal. As China's economy transitions, jobs in SMEs and emerging industries in top-tier cities are expected to become increasingly popular for graduates.

Graduate's job expectations in different cities

5. Approximately 60% of graduates chose jobs in tier 2 cities

According to survey results, approximately 60% of graduates chose jobs in tier 2 cities while 30% of them chose jobs in tier 1 cities. Graduates with hukous^[3] in tier 1 and tier 2 cities preferred to work in the city where they hold a hukou. Graduates with hukous in lower tier cities preferred to work in tier 2 cities.

Graduates' preference in choosing which city to work in

Graduate's preference in choosing which city to work in based on hukou

6. There is a mismatch between graduate's job expectations and their abilities and personalities.

According to survey results, over 70% of graduates fail to realize that their capabilities and personalities do not match their professional aspirations, while over 40% of them lack a clear vision of their future career and life.

Percentage of graduating students whose desired job was in line with their abilities and personalities

About Zhaopin Limited

Zhaopin is a leading career platform in China, focusing on connecting users with relevant job opportunities throughout their career lifecycle. The Company's zhaopin.com website is the most popular career platform in China as measured by average daily unique visitors in each of the 12 months ended December 31, 2015, number of registered users as of December 31, 2015 and number of unique customers for the three months ended December 31, 2015. The Company's over 109.7 million registered users include diverse and educated job seekers who are at various stages of their careers and are in demand by employers as a result of the general shortage of skilled and educated workers in China. In the fiscal year ended June 30, 2015, approximately 25.6 million job postings^[4] were placed on Zhaopin's platform by 418,423 unique customers including multinational corporations, small and medium-sized enterprises and state-owned entities. The quality and quantity of Zhaopin's users and the resumes in the Company's database attract an increasing number of customers. This in turn leads to more users turning to Zhaopin as their primary recruitment and career- related services provider, creating strong network effects and significant entry barriers for potential competitors. For more information, please visit http://www.zhaopin.com.

Safe Harbor Statements

This press release contains forward-looking statements made under the "safe harbor" provisions of Section 21E of the Securities Exchange Act of 1934, as amended, and the U.S. Private Securities Litigation Reform Act of 1995.  These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Zhaopin may also make written or oral forward-looking statements in its reports filed with or furnished to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Any statements that are not historical facts, including statements about Zhaopin's beliefs and expectations, are forward-looking statements that involve factors, risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Such factors and risks include, but not limited to the following: Zhaopin's goals and strategies; its future business development, financial condition and results of operations; its ability to retain and grow its user and customer base for its online career platform; the growth of, and trends in, the markets for its services in China; the demand for and market acceptance of its brand and services; competition in its industry in China; its ability to maintain the network infrastructure necessary to operate its website and mobile applications; relevant government policies and regulations relating to the corporate structure, business and industry; and its ability to protect its users' information and adequately address privacy concerns. Further information regarding these and other risks, uncertainties or factors is included in the Company's filings with the U.S. Securities and Exchange Commission. All information provided in this press release is current as of the date of the press release, and Zhaopin does not undertake any obligation to update such information, except as required under applicable law.

For more information, please contact:

Zhaopin Limited
Daisy Wang
Investor Relations
[email protected]

Christensen
In China
Mr. Christian Arnell
Phone: +86-10- 5900-1548
E-mail: [email protected]

In US
Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: [email protected]

SOURCE Zhaopin Limited