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      Zhihu Inc. Reports Unaudited Second Quarter 2023 Financial Results


      News provided by

      Zhihu Inc.

      Aug 23, 2023, 05:52 ET

      Share this article

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      BEIJING, Aug. 23, 2023 /PRNewswire/ -- Zhihu Inc. ("Zhihu" or the "Company") (NYSE: ZH; HKEX: 2390), a leading online content community in China, today announced its unaudited financial results for the quarter ended June 30, 2023.

      Second Quarter 2023 Highlights

      • Total revenues were RMB1,044.2 million (US$144.0 million) in the second quarter of 2023, representing a 24.9% increase from the same period of 2022.
      • Net loss was RMB279.1 million (US$38.5 million) in the second quarter of 2023, narrowed by 42.7% from the same period of 2022.
      • Adjusted net loss (non-GAAP)[1] was RMB222.3 million (US$30.7 million) in the second quarter of 2023, narrowed by 49.9% from the same period of 2022.
      • Average monthly active users (MAUs)[2] reached 109.4 million in the second quarter of 2023, up from 105.9 million in the same period of 2022. 
      • Average monthly subscribing members[3] reached 14.0 million in the second quarter of 2023, representing a 65.3% increase from the same period of 2022.

      "In the second quarter of 2023, we continued to achieve high-quality growth and optimize our operating efficiency," said Mr. Yuan Zhou, chairman and chief executive officer of Zhihu. "Meanwhile, our dedication to content enrichment encouraged deeper user engagement and inspired our content creators. Bolstered by Zhihu's prominent brand name and comprehensive product offerings, our paid membership and vocational training businesses continued to grow rapidly. We also remained committed to investing in cutting-edge technology to improve content consumption efficiency and develop new user experiences."

      Mr. Henry Sha, chief financial officer of Zhihu, added, "Our multi-engine business model delivered solid results this quarter with sustainable growth momentum. Our total revenue increased by 24.9% year over year, benefiting from our robust and growing paid membership and vocational training businesses. Our gross margin also expanded further during the quarter, by 6 percentage points year over year to 53.8%, boosted by our effective and ongoing cost control measures. In comparison with the same period last year, our adjusted net loss narrowed by 49.9%. Going forward, we will continue to concentrate on our loss reduction strategy and working to achieve healthy growth."

      Second Quarter 2023 Financial Results

      Total revenues were RMB1,044.2 million (US$144.0 million) in the second quarter of 2023, representing a 24.9% increase from RMB836.0 million in the same period of 2022.

      Marketing services revenue[4] was RMB412.7 million (US$56.9 million), compared with RMB478.1 million in the same period of 2022. The decrease was primarily due to ongoing refinement of service offerings to strategically focus on margin improvement.

      Paid membership revenue was RMB449.1 million (US$61.9 million), representing a 65.6% increase from RMB271.2 million in the same period of 2022. The increase was primarily attributable to the continued growth of our subscribing members, driven by our content enhancements and improved user experience.

      Vocational training revenue was RMB144.5 million (US$19.9 million), representing a 213.3% increase from RMB46.1 million in the same period of 2022. The significant increase was primarily attributable to our further enriched online course offerings and the revenue contributions from our recently acquired businesses in the period.

      Other revenues were RMB37.9 million (US$5.2 million), compared with RMB40.7 million in the same period of 2022.

      Cost of revenues increased by 10.5% to RMB482.1 million (US$66.5 million) from RMB436.4 million in the same period of 2022. The increase was primarily due to the growth of content and operating costs as we continued to enhance our content attractiveness, as well as an increase in payment processing costs driven by our revenue growth, and was partially offset by the decrease in cloud services and bandwidth costs.

      Gross profit increased by 40.7% to RMB562.1 million (US$77.5 million) from RMB399.6 million in the same period of 2022. Gross margin expanded to 53.8% from 47.8% in the same period of 2022, primarily attributable to our enhanced monetization efforts and the improvement of cloud services and bandwidth utilization efficiency. 

      Total operating expenses were RMB889.3 million (US$122.6 million), compared with RMB860.3 million in the same period of 2022.

      Selling and marketing expenses increased to RMB540.6 million (US$74.6 million) from RMB532.4 million in the same period of 2022. The slight increase reflects our continued efforts in promoting our product and service offerings.

      Research and development expenses increased to RMB236.2 million (US$32.6 million) from RMB223.6 million in the same period of 2022. The increase was primarily attributable to our increased spending in technology innovation.

      General and administrative expenses increased to RMB112.5 million (US$15.5 million) from RMB104.3 million in the same period of 2022. The increase was primarily due to increased share-based compensation expenses.

      Loss from operations narrowed by 29.0% to RMB327.2 million (US$45.1 million) from RMB460.7 million in the same period of 2022. 

      Adjusted loss from operations (non-GAAP)[1] narrowed by 35.4% to RMB269.4 million (US$37.2 million) from RMB416.8 million in the same period of 2022. 

      Net loss narrowed by 42.7% to RMB279.1 million (US$38.5 million) from RMB487.0 million in the same period of 2022.

      Adjusted net loss (non-GAAP)[1] narrowed by 49.9% to RMB222.3 million (US$30.7 million) from RMB443.8 million in the same period of 2022.

      Diluted net loss per American Depositary Share ("ADS") was RMB0.46 (US$0.06), compared with RMB0.79 in the same period of 2022.

      Cash and cash equivalents, term deposits and short-term investments

      As of June 30, 2023, the Company had cash and cash equivalents, term deposits and short-term investments of RMB6,158.6 million (US$849.3 million), compared with RMB6,261.5 million as of December 31, 2022.

      Share Repurchase Program

      As was previously announced, the Company established a share repurchase program in May 2022, which was extended in May 2023, under which the Company may repurchase up to US$100 million of Class A ordinary shares or ADSs until June 10, 2024 (the "Repurchase Program"). The repurchases made under the Repurchase Program were covered by the general unconditional mandate to purchase the Company's own shares approved by shareholders at the Company's annual general meetings held on June 10, 2022 and June 30, 2023, respectively. As of June 30, 2023, approximately 13.0 million Class A ordinary shares (including Class A ordinary shares underlying the ADSs) had been repurchased on both the New York Stock Exchange and The Stock Exchange of Hong Kong Limited under the Repurchase Program for a total price of US$30.8 million.

      [1] Adjusted loss from operations and adjusted net loss are non-GAAP financial measures. For more information on the non-GAAP financial measures, please see the section of "Use of Non-GAAP Financial Measures" and the table captioned "Unaudited Reconciliations of GAAP and Non-GAAP Results" set forth at the end of this press release.

      [2] MAUs refers to the sum of the number of mobile devices that launch our mobile apps at least once in a given month, or mobile MAUs, and the number of logged-in users who visit our PC or mobile website at least once in a given month, after eliminating duplicates.

      [3] Monthly subscribing members refers to the number of our Yan Selection members in a specified month. Average monthly subscribing members for a period is calculated by dividing the sum of monthly subscribing members for each month during the specified period by the number of months in such period.

      [4] Starting with the first quarter of 2023, we report revenues generated from advertising and content-commerce solutions collectively as "marketing services revenue" to better present our business and results of operation in line with our overall strategies. Revenues for the applicable comparison periods of 2022 have been retrospectively re-classified.

      Conference Call

      The Company's management will host an earnings conference call at 8:00 a.m. U.S. Eastern Time on August 23, 2023 (8:00 p.m. Beijing/Hong Kong time on August 23, 2023).

      All participants wishing to join the conference call must pre-register online using the link provided below. Once the pre-registration has been completed, each participant will receive a set of dial-in numbers, a passcode, and a unique registrant ID which can be used to join the conference call. Participants may pre-register at any time, including up to and after the call start time.

      Participant Online Registration: https://dpregister.com/sreg/10181708/fa277db324

      Additionally, a live and archived webcast of the conference call will be available on the Company's investor relations website at https://ir.zhihu.com.

      A replay of the conference call will be accessible approximately one hour after the conclusion of the live call, until August 30, 2023, by dialing the following telephone numbers:

      United States (toll free):

      +1-877-344-7529

      International:

      +1-412-317-0088

      Replay Access Code:

      6924451

      About Zhihu Inc.

      Zhihu Inc. (NYSE: ZH; HKEX: 2390), a leading online content community in China where people come to find solutions, make decisions, seek inspiration, and have fun. Since the initial launch in 2010, we have grown from a Q&A community into one of the top comprehensive online content communities and the largest Q&A-inspired online content community in China. For more information, please visit https://ir.zhihu.com. 

      Use of Non-GAAP Financial Measure

      In evaluating the business, the Company considers and uses non-GAAP financial measures, such as adjusted loss from operations and adjusted net loss, to supplement the review and assessment of its operating performance. The Company defines non-GAAP financial measures by excluding the impact of share-based compensation expenses, amortization of intangible assets resulting from business acquisitions and the tax effects of the non-GAAP adjustments, which are non-cash expenses. The Company believes that the non-GAAP measures facilitate comparisons of operating performance from period to period and company to company by adjusting for potential impacts of items, which the Company's management considers to be indicative of its operating performance. The Company believes that the non-GAAP financial measures provide useful information to investors and others in understanding and evaluating the Company's consolidated results of operations in the same manner as it helps the Company's management.

      The non-GAAP financial measures are not defined under U.S. GAAP and are not presented in accordance with U.S. GAAP. The presentation of the non-GAAP financial measures may not be comparable to similarly titled measures presented by other companies. The use of the non-GAAP measures has limitations as an analytical tool, and investors should not consider it in isolation from, or as a substitute for analysis of, our results of operations or financial condition as reported under U.S. GAAP. For more information on the non-GAAP financial measures, please see the tables captioned "Unaudited Reconciliations of GAAP and Non-GAAP Results" set forth at the end of this press release.

      Exchange Rate Information

      This announcement contains translations of certain Renminbi amounts into U.S. dollars at a specified rate solely for the convenience of the reader. Unless otherwise noted, all translations from Renminbi to U.S. dollars were made at a rate of RMB7.2513 to US$1.00, the exchange rate in effect as of June 30, 2023 as set forth in the H.10 statistical release of the Federal Reserve Board.

      Safe Harbor Statement

      This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. In some cases, forward-looking statements can be identified by words or phrases such as "may," "will," "expect," "anticipate," "target," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to," or other similar expressions. Further information regarding these and other risks, uncertainties or factors is included in the Company's filings with the SEC and the Hong Kong Stock Exchange. All information provided in this press release is as of the date of this press release, and the Company does not undertake any duty to update such information, except as required under applicable law.

      For investor and media inquiries, please contact: 

      In China:

      Zhihu Inc.
      Email: [email protected] 

      Piacente Financial Communications
      Helen Wu
      Tel: +86-10-6508-0677
      Email: [email protected]

      In the United States:

      Piacente Financial Communications
      Brandi Piacente
      Phone: +1-212-481-2050
      Email: [email protected]

      ZHIHU INC.

      UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

      (All amounts in thousands, except share, ADS, per share data and per ADS data)



      For the Three Months Ended


      For the Six Months Ended


      June 30,

      2022


      March 31,

      2023


      June 30,

      2023


      June 30,

      2022


      June 30,

      2023


      RMB


      RMB


      RMB


      US$


      RMB


      RMB


      US$

      Revenues: 














      Marketing services

      478,051


      392,137


      412,740


      56,919


      922,155


      804,877


      110,998

      Paid membership

      271,168


      454,769


      449,098


      61,933


      492,838


      903,867


      124,649

      Vocational training

      46,127


      106,998


      144,520


      19,930


      85,671


      251,518


      34,686

      Others

      40,670


      40,316


      37,851


      5,220


      78,579


      78,167


      10,780

      Total revenues

      836,016


      994,220


      1,044,209


      144,002


      1,579,243


      2,038,429


      281,113

      Cost of revenues

      (436,414)


      (482,001)


      (482,131)


      (66,489)


      (844,098)


      (964,132)


      (132,960)

      Gross profit

      399,602


      512,219


      562,078


      77,513


      735,145


      1,074,297


      148,153















      Selling and marketing expenses

      (532,375)


      (445,565)


      (540,593)


      (74,551)


      (1,038,960)


      (986,158)


      (135,997)

      Research and development
         expenses

      (223,589)


      (182,960)


      (236,245)


      (32,580)


      (390,107)


      (419,205)


      (57,811)

      General and administrative
         expenses

      (104,290)


      (100,438)


      (112,460)


      (15,509)


      (414,922)


      (212,898)


      (29,360)

      Total operating expenses

      (860,254)


      (728,963)


      (889,298)


      (122,640)


      (1,843,989)


      (1,618,261)


      (223,168)















      Loss from operations

      (460,652)


      (216,744)


      (327,220)


      (45,127)


      (1,108,844)


      (543,964)


      (75,015)















      Other income/(expenses):














      Investment income

      20,596


      6,006


      11,793


      1,626


      41,320


      17,799


      2,455

      Interest income

      10,480


      39,493


      39,987


      5,514


      19,835


      79,480


      10,961

      Fair value change of financial
         instruments

      (101,197)


      (3,582)


      (9,016)


      (1,243)


      (92,744)


      (12,598)


      (1,737)

      Exchange gains/(losses)

      49,126


      (5,649)


      7,076


      976


      44,971


      1,427


      197

      Others, net

      1,001


      6,333


      644


      89


      2,931


      6,977


      962















      Loss before income tax

      (480,646)


      (174,143)


      (276,736)


      (38,165)


      (1,092,531)


      (450,879)


      (62,177)

      Income tax expense

      (6,375)


      (4,829)


      (2,330)


      (321)


      (8,773)


      (7,159)


      (987)

      Net loss

      (487,021)


      (178,972)


      (279,066)


      (38,486)


      (1,101,304)


      (458,038)


      (63,164)

      Net income attributable to
         noncontrolling interests

      -


      (2,383)


      (775)


      (107)


      -


      (3,158)


      (436)

      Net loss attributable to Zhihu
         Inc.'s shareholders

      (487,021)


      (181,355)


      (279,841)


      (38,593)


      (1,101,304)


      (461,196)


      (63,600)















      Net loss per share














      Basic

      (1.59)


      (0.59)


      (0.92)


      (0.13)


      (3.62)


      (1.52)


      (0.21)

      Diluted

      (1.59)


      (0.59)


      (0.92)


      (0.13)


      (3.62)


      (1.52)


      (0.21)















      Net loss per ADS (Two ADSs
         represent one Class A
         ordinary share)














      Basic

      (0.79)


      (0.30)


      (0.46)


      (0.06)


      (1.81)


      (0.76)


      (0.10)

      Diluted

      (0.79)


      (0.30)


      (0.46)


      (0.06)


      (1.81)


      (0.76)


      (0.10)















      Weighted average number of
         ordinary shares outstanding














      Basic

      307,101,052


      305,245,036


      304,068,362


      304,068,362


      303,843,801


      304,052,681


      304,052,681

      Diluted

      307,101,052


      305,245,036


      304,068,362


      304,068,362


      303,843,801


      304,052,681


      304,052,681

      ZHIHU INC.

      UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (CONTINUED)

      (All amounts in thousands, except share, ADS, per share data and per ADS data)



      For the Three Months Ended


      For the Six Months Ended


      June 30,

      2022


      March 31,

      2023


      June 30,

      2023


      June 30,

      2022


      June 30,

      2023


      RMB


      RMB


      RMB


      US$


      RMB


      RMB


      US$

      Share-based compensation
        expenses included in:














      Cost of revenues

      3,839


      4,400


      2,146


      296


      8,609


      6,546


      903

      Selling and marketing
         expenses

      6,196


      8,758


      6,384


      881


      12,668


      15,142


      2,088

      Research and development
         expenses

      14,294


      21,205


      14,941


      2,060


      30,064


      36,146


      4,985

      General and administrative
         expenses

      17,108


      21,555


      28,976


      3,996


      235,163


      50,531


      6,968

      ZHIHU INC.

      UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS

      (All amounts in thousands)



      As of December 31,

      2022


      As of June 30,

      2023


      RMB


      RMB


      US$

      ASSETS






      Current assets:






      Cash and cash equivalents

      4,525,852


      4,033,624


      556,262

      Term deposits

      948,390


      1,068,551


      147,360

      Short-term investments

      787,259


      1,056,376


      145,681

      Trade receivables

      834,251


      751,276


      103,606

      Amounts due from related parties

      24,798


      9,833


      1,356

      Prepayments and other current assets

      199,249


      239,671


      33,052

      Total current assets

      7,319,799


      7,159,331


      987,317

      Non-current assets:






      Property and equipment, net

      7,290


      9,410


      1,298

      Intangible assets, net

      80,237


      131,688


      18,161

      Goodwill

      126,344


      191,077


      26,351

      Long-term investments

      -


      30,000


      4,137

      Right-of-use assets         

      100,119


      82,138


      11,327

      Other non-current assets

      22,450


      29,946


      4,130

      Total non-current assets

      336,440


      474,259


      65,404

      Total assets

      7,656,239


      7,633,590


      1,052,721

      LIABILITIES AND SHAREHOLDERS' EQUITY






      Current liabilities






      Accounts payables and accrued liabilities

      916,112


      1,136,723


      156,761

      Salary and welfare payables

      283,546


      239,535


      33,033

      Taxes payables               

      25,975


      29,028


      4,003

      Contract liabilities

      355,626


      378,279


      52,167

      Amounts due to related parties

      24,861


      16,580


      2,286

      Short term lease liabilities             

      53,190


      61,024


      8,416

      Other current liabilities

      165,531


      229,399


      31,636

      Total current liabilities

      1,824,841


      2,090,568


      288,302

      Non-current liabilities






      Long term lease liabilities

      43,367


      19,759


      2,725

      Deferred tax liabilities

      11,630


      24,711


      3,408

       Other non-current liabilities

      82,133


      153,084


      21,111

      Total non-current liabilities

      137,130


      197,554


      27,244

      Total liabilities

      1,961,971


      2,288,122


      315,546







      Total Zhihu Inc.'s shareholders' equity

      5,653,696


      5,271,380


      726,958

      Noncontrolling interests

      40,572


      74,088


      10,217

      Total shareholders' equity

      5,694,268


      5,345,468


      737,175







      Total liabilities and shareholders' equity

      7,656,239


      7,633,590


      1,052,721

      ZHIHU INC.

      UNAUDITED RECONCILIATIONS OF GAAP AND NON-GAAP RESULTS

      (All amounts in thousands)



      For the Three Months Ended


      For the Six Months Ended


      June 30,

      2022


      March 31,

      2023


      June 30,

      2023


      June 30,

      2022


      June 30,

      2023


      RMB


      RMB


      RMB


      US$


      RMB


      RMB


      US$

      Loss from operations

      (460,652)


      (216,744)


      (327,220)


      (45,127)


      (1,108,844)


      (543,964)


      (75,015)

      Add:














      Share-based compensation
         expenses

      41,437


      55,918


      52,447


      7,233


      286,504


      108,365


      14,944

      Amortization of intangible assets
         resulting from business
         acquisition

      2,400


      3,490


      5,365


      740


      4,800


      8,855


      1,221

      Adjusted loss from operations

      (416,815)


      (157,336)


      (269,408)


      (37,154)


      (817,540)


      (426,744)


      (58,850)





























      Net loss

      (487,021)


      (178,972)


      (279,066)


      (38,486)


      (1,101,304)


      (458,038)


      (63,164)

      Add:














      Share-based compensation
         expenses

      41,437


      55,918


      52,447


      7,233


      286,504


      108,365


      14,944

      Amortization of intangible
         assets resulting from
         business acquisition

      2,400


      3,490


      5,365


      740


      4,800


      8,855


      1,221

      Tax effects on non-GAAP
         adjustments

      (600)


      (600)


      (1,069)


      (147)


      (1,200)


      (1,669)


      (230)

      Adjusted net loss

      (443,784)


      (120,164)


      (222,323)


      (30,660)


      (811,200)


      (342,487)


      (47,229)















      SOURCE Zhihu Inc.

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