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      Zhihu Inc. Reports Unaudited Third Quarter 2022 Financial Results


      News provided by

      Zhihu Inc.

      Nov 30, 2022, 04:10 ET

      Share this article

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      BEIJING, Nov. 30, 2022 /PRNewswire/ -- Zhihu Inc. ("Zhihu" or the "Company") (NYSE: ZH; HKEX: 2390), the operator of Zhihu, a leading online content community in China, today announced its unaudited financial results for the quarter ended September 30, 2022.

      Third Quarter 2022 Highlights

      • Total revenues were RMB911.7 million (US$128.2 million) for the third quarter of 2022, representing a 10.7% increase from the same period of 2021.
      • Average monthly active users ("MAUs")[1] were 97.0 million for the third quarter of 2022, compared with 101.2 million for the same period of 2021.
      • Average monthly paying members[2] reached 10.9 million for the third quarter of 2022, representing a 99.5% increase from the same period of 2021.

      "In the third quarter, we made further strides executing our 'community ecosystem first' strategy, shifting our focus to quality user growth and bolstering the strength and resilience of our content-centric business model," said Mr. Yuan Zhou, chairman of the board and chief executive officer of Zhihu. "We saw encouraging performance across an array of user growth metrics including user activeness and time spent. We were also delighted to see an increased number of content creators who received financial incentives and earned higher average income in the Zhihu community. Moving ahead, we are committed to further enhancing the vitality of the Zhihu community, expanding our competitiveness, and striving to create long-term value for all the stakeholders."

      Mr. Wei Sun, chief financial officer of Zhihu, added, "Despite the ongoing challenging macroeconomic conditions, our total revenues for the quarter recorded a double-digit year-over-year increase. Paid membership once again demonstrated robust growth potential with average monthly paying members reaching a new record high, and revenue from our vocational training business quadrupled year over year as we continued to expand offerings and address users' on-the-go needs. Meanwhile, our net loss for the quarter was significantly narrowed on a quarter-on-quarter basis. We firmly believe that Zhihu's resilient and innovative business model positions us well for continued investment for long-term growth while striving to achieve profitability."

      Third Quarter 2022 Financial Results

      Total revenues were RMB911.7 million (US$128.2 million) for the third quarter of 2022, representing a 10.7% increase from RMB823.5 million for the same period of 2021.

      Advertising revenue was RMB196.7 million (US$27.7 million) for the third quarter of 2022, compared with RMB321.1 million for the same period of 2021. The decrease primarily reflected the headwinds faced by the online advertising industry in China broadly affected by the challenging macroeconomic conditions and the pandemic's resurgence nationwide.

      Paid membership revenue was RMB335.4 million (US$47.2 million) for the third quarter of 2022, representing an 88.1% increase from RMB178.3 million for the same period of 2021. The increase was primarily due to the continued growth of our paying members, reflecting the attractiveness of our premium content and recognition of our paid membership value.

      Content-commerce solutions revenue was RMB265.2 million (US$37.3 million) for the third quarter of 2022, compared with RMB278.4 million for the same period of 2021.The decrease was primarily due to the challenging macroeconomic environment.

      Vocational Training revenue[3] was RMB78.0 million (US$11.0 million) for the third quarter of 2022, increasing from RMB14.0 million for the same period of 2021. The strong increase was primarily due to the growth of our paying members attracted to our growing and diverse course offerings.

      Other revenues were RMB36.3 million (US$5.1 million) for the third quarter of 2022, representing a 14.7% increase from RMB31.7 million for the same period of 2021. The increase was primarily due to the broadened offerings of our private label products and book series.

      Cost of revenues increased to RMB467.3 million (US$65.7 million) for the third quarter of 2022 from RMB398.6 million for the same period of 2021. The increase was primarily due to higher content-related costs and payment processing fees, as well as increased cloud services and bandwidth costs.

      Gross profit increased to RMB444.4 million (US$62.5 million) for the third quarter of 2022 from RMB424.8 million for the same period of 2021. 

      Gross margin for the third quarter of 2022 was 48.7%, compared with 51.6% for the same period of 2021.

      Total operating expenses decreased to RMB723.0 million (US$101.6 million) for the third quarter of 2022 from RMB747.3 million for the same period of 2021.

      Selling and marketing expenses increased to RMB478.3 million (US$67.2 million) for the third quarter of 2022 from RMB374.7 million for the third quarter of 2021. The increase was primarily due to higher promotion and advertising expenses as we continued to strengthen Zhihu's brand and promote Zhihu's community culture.

      Research and development expenses decreased to RMB160.8 million (US$22.6 million) for the third quarter of 2022 from RMB184.7 million for the same period of 2021. The decrease was primarily due to a decline in personnel-related expenses.

      General and administrative expenses decreased to RMB83.9 million (US$11.8 million) for the third quarter of 2022 from RMB188.0 million for the same period of 2021. The decrease was primarily due to lower share-based compensation expenses.

      Loss from operations decreased to RMB278.6 million (US$39.2 million) for the third quarter of 2022 from RMB322.5 million for the same period of 2021. 

      Other income/(expenses) is comprised of investment income, interest income, fair value change of financial instruments, exchange gains/(losses) and others, net. The year-over-year changes were mainly due to the following.

      Fair value change of financial instruments was a loss of RMB79.3 million (US$11.1 million) for the third quarter of 2022, compared to a gain of RMB11.1 million for the same period of 2021, primarily attributable to the fair value change of financial instruments related to currency exchange options and forward contracts due to the appreciation of U.S. dollars against Renminbi.

      Exchange gains were RMB28.3 million (US$4.0 million) for the third quarter of 2022, compared with RMB8.7 million for the same period of 2021, primarily due to the appreciation of U.S. dollars against Renminbi.

      Net loss was RMB297.6 million (US$41.8 million) for the third quarter of 2022, compared with RMB269.8 million for the same period of 2021.

      Adjusted net loss (non-GAAP)[4] was RMB250.6 million (US$35.2 million) for the third quarter of 2022, compared with RMB112.4 million for the same period of 2021.

      Basic and diluted net loss per ADS was RMB0.49 (US$0.07) for the third quarter of 2022, compared with RMB0.46 for the same period of 2021.

      Cash and cash equivalents, term deposits, and short-term investments

      As of September 30, 2022, the Company had cash and cash equivalents, term deposits, and short-term investments of RMB6.6 billion (US$0.9 billion), compared with RMB7.4 billion as of December 31, 2021.

      Share Repurchase Program

      In May 2022, the Company announced a share repurchase program under which the Company may repurchase up to US$100 million of Class A ordinary shares or ADSs for a 12-month period, subject to the shareholders' approval for granting a general mandate to the board of directors to repurchase shares or ADSs of the Company. This general mandate was obtained at the Company's annual general meeting held on June 10, 2022. As of September 30, 2022, approximately 4.9 million Class A ordinary shares (including Class A ordinary shares underlying the ADSs) had been repurchased on both the New York Stock Exchange and The Stock Exchange of Hong Kong Limited under the program for a total price of US$13.2 million.

      [1] MAUs refers to the sum of the number of mobile devices that launch our mobile app at least once in a given month, or mobile MAUs, and the number of logged-in users who visit our PC or mobile website at least once in a given month, after eliminating duplicates.

      [2] Average monthly paying members for a period is calculated by dividing the sum of monthly paying members for each month during the specified period by the number of months in such period.

      [3] Effective in the first quarter of 2022, the Company separately reported the revenue of its vocational training business, which was formerly included in "revenue - others," in light of the significant growth of the revenue contribution from vocational training to the Company's total revenues. For comparison purposes, the revenue of vocational training business and the revenue in "others" for each quarter of 2021 have been retrospectively re-classified.

      [4] Adjusted net loss is a non-GAAP financial measure. For more information on the non-GAAP financial measure, please see the section of "Use of Non-GAAP Financial Measure" and the table captioned "Unaudited Reconciliations of GAAP and Non-GAAP Results" set forth at the end of this press release.

      Conference Call

      The Company's management will host an earnings conference call at 7:00 a.m. U.S. Eastern Time on November 30, 2022 (8:00 p.m. Beijing/Hong Kong time on November 30, 2022).

      All participants must pre-register online using the link provided below. Once the pre-registration has been completed, participants will receive dial-in numbers, a passcode, and a unique registrant ID which can be used to join the conference call. Participants may pre-register at any time, including up to and after the call start time.

      PRE-REGISTER LINK: https://dpregister.com/sreg/10173450/f528d59af8

      Additionally, a live and archived webcast of the conference call will be available on the Company's investor relations website at https://ir.zhihu.com.

      A replay of the conference call will be accessible approximately one hour after the conclusion of the live call until December 7, 2022, by dialing the following telephone numbers:

      United States:

      +1-877-344-7529

      International:

      +1-412-317-0088

      Replay Access Code:

      4752812

      About Zhihu Inc.

      Zhihu Inc. (NYSE: ZH; HKEX: 2390), the operator of Zhihu, a leading online content community in China where people come to find solutions, make decisions, seek inspiration, and have fun. We have been dedicated to expanding our content and service offerings to enable our users to explore and enjoy "fulfilling content" (有获得感的內容) that broadens horizons, provides solutions, and resonates with minds. Since the initial launch in 2010, we have grown from a Q&A community into one of the top five comprehensive online content communities and the largest Q&A-inspired online content community in China, both in terms of average mobile MAUs and revenue in 2019, 2020, and 2021, according to CIC. For more information, please visit https://ir.zhihu.com. 

      Use of Non-GAAP Financial Measure

      In evaluating the business, the Company considers and uses adjusted net loss, a non-GAAP financial measure, to supplement the review and assessment of its operating performance. The Company defines adjusted net loss as net loss adjusted for the impact of share-based compensation expenses, amortization of intangible assets resulting from business acquisitions and the tax effects of the non-GAAP adjustments, which are non-cash expenses. The Company believes that the non-GAAP measure facilitates comparisons of operating performance from period to period and company to company by adjusting for potential impacts of items, which the Company's management considers to be indicative of its operating performance. The Company believes that the non-GAAP financial measure provides useful information to investors and others in understanding and evaluating the Company's consolidated results of operations in the same manner as it helps the Company's management.

      The non-GAAP financial measure is not defined under U.S. GAAP and is not presented in accordance with U.S. GAAP. The presentation of the non-GAAP financial measure may not be comparable to similarly titled measure presented by other companies. The use of the non-GAAP measure has limitations as an analytical tool, and investors should not consider it in isolation from, or as a substitute for analysis of, our results of operations or financial condition as reported under U.S. GAAP. For more information on the non-GAAP financial measure, please see the tables captioned "Unaudited Reconciliations of GAAP and Non-GAAP Results" set forth at the end of this press release.

      Exchange Rate Information

      This announcement contains translations of certain Renminbi amounts into U.S. dollars at a specified rate solely for the convenience of the reader. Unless otherwise noted, all translations from Renminbi to U.S. dollars were made at a rate of RMB7.1135 to US$1.00, the exchange rate in effect as of September 30, 2022 as set forth in the H.10 statistical release of the Federal Reserve Board.

      Safe Harbor Statement

      This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. In some cases, forward-looking statements can be identified by words or phrases such as "may," "will," "expect," "anticipate," "target," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to," or other similar expressions. Further information regarding these and other risks, uncertainties or factors is included in the Company's filings with the SEC and the Hong Kong Stock Exchange. All information provided in this press release is as of the date of this press release, and the Company does not undertake any duty to update such information, except as required under applicable law.

      For investor and media inquiries, please contact:

      In China:

      Zhihu Inc.
      Email: [email protected]

      The Piacente Group, Inc.
      Helen Wu
      Tel: +86-10-6508-0677
      Email: [email protected]

      In the United States:

      The Piacente Group, Inc.
      Brandi Piacente
      Phone: +1-212-481-2050
      Email: [email protected]  

      ZHIHU INC.

      UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

      (All amounts in thousands, except share, ADS, per share data and per ADS data)



      For the Three Months Ended


      For the Nine Months Ended


      September 30,

      2021


      June 30,

      2022


      September 30,

      2022


      September 30,

      2021


      September 30,

      2022


      RMB


      RMB


      RMB


      US$


      RMB


      RMB


      US$

      Revenues: 














      Advertising

      321,072


      237,597


      196,689


      27,650


      783,074


      651,603


      91,601

      Paid membership

      178,307


      271,168


      335,435


      47,155


      459,751


      828,273


      116,437

      Content-commerce solutions

      278,415


      240,454


      265,249


      37,288


      606,691


      732,490


      102,972

      Vocational Training

      13,991


      46,127


      78,004


      10,966


      23,626


      163,675


      23,009

      Others

      31,681


      40,670


      36,334


      5,108


      66,962


      114,913


      16,154

      Total revenues

      823,466


      836,016


      911,711


      128,167


      1,940,104


      2,490,954


      350,173

      Cost of revenues

      (398,617)


      (436,414)


      (467,327)


      (65,696)


      (866,031)


      (1,311,425)


      (184,357)

      Gross profit

      424,849


      399,602


      444,384


      62,471


      1,074,073


      1,179,529


      165,816















      Selling and marketing expenses

      (374,696)


      (532,375)


      (478,279)


      (67,235)


      (1,164,558)


      (1,517,239)


      (213,290)

      Research and development
         expenses

      (184,657)


      (223,589)


      (160,760)


      (22,599)


      (411,579)


      (550,867)


      (77,440)

      General and administrative
         expenses

      (187,972)


      (104,290)


      (83,944)


      (11,801)


      (513,411)


      (498,866)


      (70,129)

      Total operating expenses

      (747,325)


      (860,254)


      (722,983)


      (101,635)


      (2,089,548)


      (2,566,972)


      (360,859)















      Loss from operations

      (322,476)


      (460,652)


      (278,599)


      (39,164)


      (1,015,475)


      (1,387,443)


      (195,043)















      Other income/(expenses):














      Investment income

      15,617


      20,596


      23,138


      3,253


      37,070


      64,458


      9,061

      Interest income

      9,850


      10,480


      14,598


      2,052


      21,428


      34,433


      4,841

      Fair value change of financial
         instruments

      11,136


      (101,197)


      (79,322)


      (11,151)


      21,746


      (172,066)


      (24,189)

      Exchange gains

      8,724


      49,126


      28,302


      3,979


      13,489


      73,273


      10,301

      Others, net

      7,640


      1,001


      (3,047)


      (428)


      8,573


      (116)


      (16)















      Loss before income tax

      (269,509)


      (480,646)


      (294,930)


      (41,459)


      (913,169)


      (1,387,461)


      (195,045)

      Income tax expense

      (303)


      (6,375)


      (2,655)


      (373)


      (2,420)


      (11,428)


      (1,607)

      Net loss

      (269,812)


      (487,021)


      (297,585)


      (41,832)


      (915,589)


      (1,398,889)


      (196,652)

      Net income attributable to
         noncontrolling interests

      -


      -


      (2,590)


      (364)


      -


      (2,590)


      (364)

      Accretions of convertible
         redeemable preferred shares to
         redemption value

      -


      -


      -


      -


      (170,585)


      -


      -

      Net loss attributable to Zhihu
         Inc.'s shareholders

      (269,812)


      (487,021)


      (300,175)


      (42,196)


      (1,086,174)


      (1,401,479)


      (197,016)















      Net loss per share














      Basic

      (0.91)


      (1.59)


      (0.98)


      (0.14)


      (4.91)


      (4.60)


      (0.65)

      Diluted

      (0.91)


      (1.59)


      (0.98)


      (0.14)


      (4.91)


      (4.60)


      (0.65)















      Net loss per ADS (Two ADSs
         represent one Class A
         ordinary share)














      Basic

      (0.46)


      (0.79)


      (0.49)


      (0.07)


      (2.46)


      (2.30)


      (0.32)

      Diluted

      (0.46)


      (0.79)


      (0.49)


      (0.07)


      (2.46)


      (2.30)


      (0.32)















      Weighted average number of
         ordinary shares outstanding














      Basic

      295,179,795


      307,101,052


      306,621,507


      306,621,507


      221,050,126


      304,837,976


      304,837,976

      Diluted

      295,179,795


      307,101,052


      306,621,507


      306,621,507


      221,050,126


      304,837,976


      304,837,976

      ZHIHU INC.

      UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (CONTINUED)

      (All amounts in thousands, except share, ADS, per share data and per ADS data)



      For the Three Months Ended


      For the Nine Months Ended


      September 30,

      2021


      June 30,

      2022


      September 30,

      2022


      September 30,

      2021


      September 30,

      2022


      RMB


      RMB


      RMB


      US$


      RMB


      RMB


      US$

      Share-based compensation
         expenses included in:














      Cost of revenues

      5,527


      3,839


      (411)


      (58)


      10,108


      8,198


      1,152

      Selling and marketing
         expenses

      12,111


      6,196


      6,647


      934


      21,528


      19,315


      2,715

      Research and development
         expenses

      21,764


      14,294


      16,608


      2,335


      32,081


      46,672


      6,561

      General and administrative
         expenses

      116,489


      17,108


      22,002


      3,093


      344,046


      257,165


      36,152

      ZHIHU INC.

      UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS

      (All amounts in thousands)



      As of December 31,

      2021


      As of September 30,

      2022


      RMB


      RMB


      US$

      ASSETS






      Current assets:






      Cash and cash equivalents

      2,157,161


      3,397,542


      477,619

      Term deposits

      2,815,509


      1,119,638


      157,396

      Short-term investments

      2,239,596


      2,107,392


      296,252

      Trade receivables

      831,628


      742,547


      104,386

      Amounts due from related parties

      18,196


      30,275


      4,256

      Prepayments and other current assets

      272,075


      230,887


      32,458

      Total current assets

      8,334,165


      7,628,281


      1,072,367

      Non-current assets:






      Property and equipment, net

      9,865


      8,051


      1,132

      Intangible assets, net

      68,308


      85,637


      12,039

      Goodwill

      73,663


      126,344


      17,761

      Long-term investments

      19,127


      -


      -

      Term deposits

      159,393


      -


      -

      Right-of-use assets        

      126,512


      109,008


      15,324

      Other non-current assets

      14,132


      22,450


      3,156

      Total non-current assets

      471,000


      351,490


      49,412

      Total assets

      8,805,165


      7,979,771


      1,121,779

      LIABILITIES AND SHAREHOLDERS' EQUITY






      Current liabilities






      Accounts payable and accrued liabilities

      1,026,534


      922,995


      129,753

      Salary and welfare payables

      313,676


      237,817


      33,432

      Taxes payables               

      66,184


      27,576


      3,877

      Contract liabilities

      239,757


      376,876


      52,980

      Amounts due to related parties

      83,591


      86,274


      12,128

      Short term lease liabilities             

      40,525


      51,340


      7,217

      Other current liabilities

      127,447


      214,513


      30,156

      Total current liabilities

      1,897,714


      1,917,391


      269,543

      Non-current liabilities






      Long term lease liabilities

      82,133


      54,149


      7,612

      Deferred tax liabilities

      14,030


      12,230


      1,719

      Other non-current liabilities

      73,139


      78,506


      11,036

      Total non-current liabilities

      169,302


      144,885


      20,367

      Total liabilities

      2,067,016


      2,062,276


      289,910







      Total Zhihu Inc.'s shareholders' equity

      6,730,654


      5,886,205


      827,470

      Noncontrolling interests

      7,495


      31,290


      4,399

      Total shareholders' equity

      6,738,149


      5,917,495


      831,869







      Total liabilities and shareholders' equity

      8,805,165


      7,979,771


      1,121,779

      ZHIHU INC.

      UNAUDITED RECONCILIATIONS OF GAAP AND NON-GAAP RESULTS

      (All amounts in thousands)



      For the Three Months Ended


      For the Nine Months Ended


      September 30,

      2021


      June 30,

      2022


      September 30,

      2022


      September 30,

      2021


      September 30,

      2022


      RMB


      RMB


      RMB


      US$


      RMB


      RMB


      US$















      Net loss

      (269,812)


      (487,021)


      (297,585)


      (41,832)


      (915,589)


      (1,398,889)


      (196,652)

      Add:














      Share-based compensation
         expenses

      155,891


      41,437


      44,846


      6,304


      407,763


      331,350


      46,580

      Amortization of intangible
         assets resulting from
         business acquisition

      1,980


      2,400


      2,763


      388


      1,980


      7,563


      1,063

      Tax effects on non-GAAP
         adjustments

      (495)


      (600)


      (600)


      (84)


      (495)


      (1,800)


      (253)

      Adjusted net loss

      (112,436)


      (443,784)


      (250,576)


      (35,224)


      (506,341)


      (1,061,776)


      (149,262)

      SOURCE Zhihu Inc.

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