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      Zhihu Inc. Reports Unaudited Third Quarter 2024 Financial Results


      News provided by

      Zhihu Inc.

      Nov 26, 2024, 04:05 ET

      Share this article

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      BEIJING, Nov. 26, 2024 /PRNewswire/ -- Zhihu Inc. ("Zhihu" or the "Company") (NYSE: ZH; HKEX: 2390), a leading online content community in China, today announced its unaudited financial results for the quarter ended September 30, 2024.

      Third Quarter 2024 Highlights

      • Total revenues were RMB845.0 million (US$120.4 million) in the third quarter of 2024, compared with RMB1,022.2 million in the same period of 2023.
      • Gross margin expanded to 63.9% in the third quarter of 2024 from 53.7% in the same period of 2023.
      • Net loss was RMB9.0 million (US$1.3 million) in the third quarter of 2024, narrowed by 96.8% from the same period of 2023.
      • Adjusted net loss (non-GAAP)[1] was RMB13.1 million (US$1.9 million) in the third quarter of 2024, narrowed by 94.2% from the same period of 2023.
      • Average monthly active users (MAUs)[2] were 81.1 million in the third quarter of 2024. 
      • Average monthly subscribing members[3] were 16.5 million in the third quarter of 2024.

      "In the third quarter, we strengthened our commitment to reducing losses and executed our strategies with precision," said Mr. Yuan Zhou, chairman and chief executive officer of Zhihu. "Our community ecosystem optimization has produced multiple positive outcomes, including steady improvements across key user health metrics and quarter-over-quarter MAU growth. We also revitalized our content creators' confidence, leading to enhanced content quality, elevated engagement, and a thriving community atmosphere. Furthermore, user visits to Zhihu Zhida, our AI-powered search tool, have increased rapidly. Building on this momentum, we introduced the 'Professional Search' feature, which represents a meaningful step forward in building our differentiated approach in exploring deeper, specialized scenarios. Going forward, we will remain dedicated to enhancing the user experience and deepening community trustworthiness to unlock the full potential of Zhihu's brand and user base."

      Mr. Han Wang, chief financial officer of Zhihu, added, "We continued to improve profitability and achieved another milestone, delivering our lowest quarterly loss since our U.S. IPO. In the third quarter, our gross profit margin expanded to 63.9%, with total costs and operating expenses decreasing year-over-year by 35.6% and 30.5%, respectively, driven by enhanced operational efficiency and disciplined cost management. Looking ahead, we will dedicate more resources to strategically exploring business models that reinforce Zhihu's high-value brand image and distinctive user positioning. In the long-term, we aim to achieve sustainable profitability growth, empowering substantial value returns to our shareholders."

      Third Quarter 2024 Financial Results

      Total revenues were RMB845.0 million (US$120.4 million) in the third quarter of 2024, compared with RMB1,022.2 million in the same period of 2023.

      Marketing services revenue was RMB256.6 million (US$36.6 million), compared with RMB383.0 million in the same period of 2023. The decrease was primarily due to our proactive and ongoing refinement of service offerings to strategically focus on margin improvement.

      Paid membership revenue was RMB459.4 million (US$65.5 million), compared with RMB466.8 million in the same period of 2023. The slight decrease was primarily attributable to a marginal decline in our average revenue per subscribing member.

      Vocational training revenue was RMB105.1 million (US$15.0 million), compared with RMB144.8 million in the same period of 2023. The decrease was primarily driven by lower revenue contributions from our acquired businesses, partially offset by the growth of our self-operated course offerings.

      Other revenues were RMB23.9 million (US$3.4 million), compared with RMB27.6 million in the same period of 2023.

      Cost of revenues decreased by 35.6% to RMB304.9 million (US$43.4 million) from RMB473.7 million in the same period of 2023. The decrease was primarily due to reduced content and operating costs associated with the decline in our revenues, and a decrease in cloud services and bandwidth costs resulting from our improved technological efficiency.

      Gross profit was RMB540.1 million (US$77.0 million), compared with RMB548.5 million in the same period of 2023. Gross margin expanded to 63.9% from 53.7% in the same period of 2023, primarily attributable to our monetization enhancements and improvements in our operating efficiency. 

      Total operating expenses decreased by 30.5% to RMB624.5 million (US$89.0 million) from RMB898.6 million in the same period of 2023.

      Selling and marketing expenses decreased by 27.4% to RMB388.0 million (US$55.3 million) from RMB534.3 million in the same period of 2023. The decrease was primarily due to more disciplined promotional spending and a decrease in personnel-related expenses.

      Research and development expenses decreased by 28.2% to RMB179.3 million (US$25.5 million) from RMB249.7 million in the same period of 2023. The decrease was primarily attributable to more efficient spending on technology innovation and a decrease in personnel-related expenses.

      General and administrative expenses decreased by 50.1% to RMB57.2 million (US$8.1 million) from RMB114.6 million in the same period of 2023. The decrease was primarily attributable to lower share-based compensation expenses.

      Loss from operations narrowed by 75.9% to RMB84.3 million (US$12.0 million) from RMB350.1 million in the same period of 2023.

      Adjusted loss from operations (non-GAAP)[1] narrowed by 70.3% to RMB87.8 million (US$12.5 million) from RMB295.9 million in the same period of 2023.

      Net loss narrowed by 96.8% to RMB9.0 million (US$1.3 million) from RMB278.4 million in the same period of 2023.

      Adjusted net loss (non-GAAP)[1] narrowed by 94.2% to RMB13.1 million (US$1.9 million) from RMB225.3 million in the same period of 2023.

      Diluted net loss per American depositary share ("ADS") [4] was RMB0.11 (US$0.02), compared with RMB2.81 in the same period of 2023.

      Cash and cash equivalents, term deposits, restricted cash and short-term investments

      As of September 30, 2024, the Company had cash and cash equivalents, term deposits, restricted cash and short-term investments of RMB5,048.0 million (US$719.3 million), compared with RMB5,462.9 million as of December 31, 2023.

      Share Repurchase Programs

      As of September 30, 2024, the Company had repurchased 31.1 million Class A ordinary shares (including Class A ordinary shares underlying the ADSs) for a total price of US$66.5 million on both the New York Stock Exchange and The Stock Exchange of Hong Kong Limited under the Company's existing US$100 million share repurchase program (the "2022 Repurchase Program"), established in May 2022 and extended until June 26, 2025. In addition, a concurrent share repurchase program (the "2024 Repurchase Program") was established in June 2024 and will remain effective until June 26, 2025. The maximum number of shares (including shares underlying the ADSs) that can be repurchased under the 2024 Repurchase Program, together with the remaining number of shares (including shares underlying the ADSs) that can be repurchased under the 2022 Repurchase Program, will not exceed 10% of the total number of issued shares of the Company (excluding any treasury shares) as of June 26, 2024, the date of the resolution granting the general unconditional mandate to purchase the Company's own shares approved by shareholders.

      In addition, as previously announced, the Company recently conducted an all cash tender offer and repurchased a total of 33,016,016 Class A ordinary shares tendered (including 19,877,118 Class A ordinary shares in the form of 6,625,706 ADSs), representing approximately 11.2% of the Company's total issued and outstanding ordinary shares before the repurchase. The total consideration for these Class A ordinary shares is approximately HK$300 million. These shares were repurchased and canceled on November 8, 2024.

      [1] Adjusted loss from operations and adjusted net loss are non-GAAP financial measures. For more information on the non-GAAP financial measures, please see the section "Use of Non-GAAP Financial Measures" and the table captioned "Unaudited Reconciliations of GAAP and Non-GAAP Results" set forth at the end of this press release.

      [2] MAUs refers to the sum of the number of mobile devices that launch our mobile apps at least once in a given month, or mobile MAUs, and the number of logged-in users who visit our PC or mobile website at least once in a given month, after eliminating duplicates.

      [3] Monthly subscribing members refers to the number of our Yan Selection members in a specified month. Average monthly subscribing members for a period is calculated by dividing the sum of monthly subscribing members for each month during the specified period by the number of months in such period.

      [4] On May 10, 2024, we effected a change in the ratio of our ADSs to Class A ordinary shares from two ADSs representing one Class A ordinary share to a new ratio of one ADS representing three Class A ordinary shares. Basic and diluted net loss per ADS have been retrospectively adjusted to reflect this ADS ratio change for all periods presented.

      Conference Call

      The Company's management will host an earnings conference call at 6:00 a.m. U.S. Eastern Time on November 26, 2024 (7:00 p.m. Beijing/Hong Kong time on November 26, 2024).

      All participants wishing to join the conference call must pre-register online using the link provided below. Once the pre-registration has been completed, each participant will receive a set of dial-in numbers, a passcode, and a unique registrant ID which can be used to join the conference call. Participants may pre-register at any time, including up to and after the call start time.

      Participant Online Registration: https://dpregister.com/sreg/10194497/fdf969aff8

      Additionally, a live and archived webcast of the conference call will be available on the Company's investor relations website at https://ir.zhihu.com.

      A replay of the conference call will be accessible approximately one hour after the conclusion of the live call, until December 3, 2024, by dialing the following telephone numbers:

      United States (toll free):

      +1-877-344-7529

      International:

      +1-412-317-0088

      Replay Access Code:

      3486495

      About Zhihu Inc.

      Zhihu Inc. (NYSE: ZH; HKEX: 2390) is a leading online content community in China where people come to find solutions, make decisions, seek inspiration, and have fun. Since the initial launch in 2010, we have grown from a Q&A community into one of the top comprehensive online content communities and the largest Q&A-inspired online content community in China. For more information, please visit https://ir.zhihu.com. 

      Use of Non-GAAP Financial Measures

      In evaluating the business, the Company considers and uses non-GAAP financial measures, such as adjusted loss from operations and adjusted net loss, to supplement the review and assessment of its operating performance. The Company defines non-GAAP financial measures by excluding the impact of share-based compensation expenses, amortization of intangible assets resulting from business acquisitions and the tax effects of the non-GAAP adjustments, which are non-cash expenses. The Company believes that the non-GAAP financial measures facilitate comparisons of operating performance from period to period and company to company by adjusting for potential impacts of items, which the Company's management considers to be indicative of its operating performance. The Company believes that the non-GAAP financial measures provide useful information to investors and others in understanding and evaluating the Company's consolidated results of operations in the same manner as they help the Company's management.

      The non-GAAP financial measures are not defined under U.S. GAAP and are not presented in accordance with U.S. GAAP. The presentation of the non-GAAP financial measures may not be comparable to similarly titled measures presented by other companies. The use of the non-GAAP financial measures has limitations as an analytical tool, and investors should not consider them in isolation from or as a substitute for analysis of our results of operations or financial condition as reported under U.S. GAAP. For more information on the non-GAAP financial measures, please see the tables captioned "Unaudited Reconciliations of GAAP and Non-GAAP Results" set forth at the end of this press release.

      Exchange Rate Information

      This announcement contains translations of certain Renminbi amounts into U.S. dollars at a specified rate solely for the convenience of the reader. Unless otherwise noted, all translations from Renminbi to U.S. dollars were made at a rate of RMB7.0176 to US$1.00, the exchange rate in effect as of September 30, 2024 as set forth in the H.10 statistical release of the Federal Reserve Board.

      Safe Harbor Statement

      This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. In some cases, forward-looking statements can be identified by words or phrases such as "may," "will," "expect," "anticipate," "target," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to," or other similar expressions. Further information regarding these and other risks, uncertainties or factors is included in the Company's filings with the SEC and the Hong Kong Stock Exchange. All information provided in this press release is as of the date of this press release, and the Company does not undertake any duty to update such information, except as required under applicable law.

      For investor and media inquiries, please contact:

      In China:

      Zhihu Inc.
      Email: ir@zhihu.com

      Piacente Financial Communications
      Helen Wu
      Tel: +86-10-6508-0677
      Email: zhihu@tpg-ir.com

      In the United States:

      Piacente Financial Communications
      Brandi Piacente
      Phone: +1-212-481-2050
      Email: zhihu@tpg-ir.com

      ZHIHU INC.

      UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

      (All amounts in thousands, except share, ADS, per share data and per ADS data)



      For the Three Months Ended


      For the Nine Months Ended


      September 30,

      2023


      June 30,

      2024


      September 30,

      2024


      September 30,

      2023


      September 30,

      2024


      RMB


      RMB


      RMB


      US$


      RMB


      RMB


      US$

      Revenues: 














      Marketing services

      382,962


      343,979


      256,631


      36,570


      1,187,839


      931,152


      132,688

      Paid membership

      466,784


      432,652


      459,387


      65,462


      1,370,651


      1,341,763


      191,200

      Vocational training

      144,795


      133,633


      105,058


      14,971


      396,313


      384,127


      54,738

      Others

      27,622


      23,546


      23,944


      3,412


      105,789


      82,651


      11,778

      Total revenues

      1,022,163


      933,810


      845,020


      120,415


      3,060,592


      2,739,693


      390,404

      Cost of revenues

      (473,712)


      (377,266)


      (304,879)


      (43,445)


      (1,437,844)


      (1,099,529)


      (156,682)

      Gross profit

      548,451


      556,544


      540,141


      76,970


      1,622,748


      1,640,164


      233,722















      Selling and marketing expenses

      (534,328)


      (416,985)


      (388,049)


      (55,297)


      (1,520,486)


      (1,282,988)


      (182,824)

      Research and development expenses

      (249,662)


      (209,323)


      (179,261)


      (25,544)


      (668,867)


      (585,940)


      (83,496)

      General and administrative expenses

      (114,564)


      (114,107)


      (57,161)


      (8,145)


      (327,462)


      (264,185)


      (37,646)

      Total operating expenses

      (898,554)


      (740,415)


      (624,471)


      (88,986)


      (2,516,815)


      (2,133,113)


      (303,966)















      Loss from operations

      (350,103)


      (183,871)


      (84,330)


      (12,016)


      (894,067)


      (492,949)


      (70,244)















      Other income/(expenses):














      Investment income

      11,617


      21,811


      13,679


      1,949


      29,416


      52,392


      7,466

      Interest income

      40,363


      26,754


      31,136


      4,437


      119,843


      88,653


      12,633

      Fair value change of financial instruments

      (7,352)


      31,412


      6,887


      981


      (19,950)


      47,707


      6,798

      Exchange (losses)/gains

      (393)


      289


      (1,097)


      (156)


      1,034


      (688)


      (98)

      Others, net

      27,227


      15,947


      23,799


      3,391


      34,204


      42,789


      6,097















      Loss before income tax

      (278,641)


      (87,658)


      (9,926)


      (1,414)


      (729,520)


      (262,096)


      (37,348)

      Income tax benefits/(expenses)

      256


      7,063


      949


      135


      (6,903)


      6,728


      959

      Net loss

      (278,385)


      (80,595)


      (8,977)


      (1,279)


      (736,423)


      (255,368)


      (36,389)

      Net income attributable to
         noncontrolling interests

      (289)


      (2,144)


      (1,514)


      (216)


      (3,447)


      (2,708)


      (386)

      Net loss attributable to Zhihu Inc.'s
         shareholders

      (278,674)


      (82,739)


      (10,491)


      (1,495)


      (739,870)


      (258,076)


      (36,775)















      Net loss per share














      Basic

      (0.94)


      (0.30)


      (0.04)


      (0.01)


      (2.45)


      (0.92)


      (0.13)

      Diluted

      (0.94)


      (0.30)


      (0.04)


      (0.01)


      (2.45)


      (0.92)


      (0.13)















      Net loss per ADS (One ADS represents
         three Class A ordinary shares)














      Basic

      (2.81)


      (0.89)


      (0.11)


      (0.02)


      (7.35)


      (2.77)


      (0.39)

      Diluted

      (2.81)


      (0.89)


      (0.11)


      (0.02)


      (7.35)


      (2.77)


      (0.39)















      Weighted average number of ordinary
         shares outstanding














      Basic

      297,742,064


      279,241,647


      277,309,431


      277,309,431


      302,063,397


      279,367,448


      279,367,448

      Diluted

      297,742,064


      279,241,647


      277,309,431


      277,309,431


      302,063,397


      279,367,448


      279,367,448

      ZHIHU INC.

      UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (CONTINUED)

      (All amounts in thousands, except share, ADS, per share data and per ADS data)



      For the Three Months Ended


      For the Nine Months Ended


      September 30,

      2023


      June 30,

      2024


      September 30,

      2024


      September 30,

      2023


      September 30,

      2024


      RMB


      RMB


      RMB


      US$


      RMB


      RMB


      US$

      Share-based compensation expenses included in:














      Cost of revenues

      1,630


      750


      1,016


      145


      8,176


      4,263


      608

      Selling and marketing expenses

      5,741


      (6,063)


      547


      78


      20,883


      (2,244)


      (320)

      Research and development expenses

      13,758


      4,439


      6,233


      888


      49,904


      14,352


      2,045

      General and administrative expenses

      27,662


      33,515


      (14,767)


      (2,104)


      78,193


      35,111


      5,003

      ZHIHU INC.

      UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS

      (All amounts in thousands)



      As of December 31,

      2023


      As of September 30,

      2024


      RMB


      RMB


      US$

      ASSETS






      Current assets:






      Cash and cash equivalents

      2,106,639


      3,214,074


      458,002

      Term deposits

      1,586,469


      993,111


      141,517

      Short-term investments

      1,769,822


      789,020


      112,434

      Restricted cash

      -


      51,774


      7,378

      Trade receivables

      664,615


      445,288


      63,453

      Amounts due from related parties

      18,319


      48,498


      6,911

      Prepayments and other current assets

      232,016


      207,843


      29,617

      Total current assets

      6,377,880


      5,749,608


      819,312

      Non-current assets:






      Property and equipment, net

      10,849


      9,625


      1,372

      Intangible assets, net

      122,645


      58,048


      8,272

      Goodwill

      191,077


      126,344


      18,004

      Long-term investments, net

      44,621


      51,177


      7,292

      Right-of-use assets         

      40,211


      13,327


      1,899

      Other non-current assets

      7,989


      456


      65

      Total non-current assets

      417,392


      258,977


      36,904

      Total assets

      6,795,272


      6,008,585


      856,216

      LIABILITIES AND SHAREHOLDERS' EQUITY






      Current liabilities






      Accounts payable and accrued liabilities

      1,038,531


      893,532


      127,327

      Salary and welfare payables

      342,125


      226,866


      32,328

      Taxes payables               

      21,394


      15,093


      2,151

      Contract liabilities

      303,574


      278,735


      39,719

      Amounts due to related parties

      26,032


      7,849


      1,119

      Short-term lease liabilities             

      42,089


      16,031


      2,284

      Short-term borrowings

      -


      51,774


      7,378

      Other current liabilities

      171,743


      148,584


      21,173

      Total current liabilities

      1,945,488


      1,638,464


      233,479

      Non-current liabilities






      Long-term lease liabilities

      3,642


      2,630


      375

      Deferred tax liabilities

      22,574


      7,430


      1,059

      Other non-current liabilities

      121,958


      14,998


      2,137

      Total non-current liabilities

      148,174


      25,058


      3,571

      Total liabilities

      2,093,662


      1,663,522


      237,050







      Total Zhihu Inc.'s shareholders' equity

      4,599,810


      4,289,054


      611,185

      Noncontrolling interests

      101,800


      56,009


      7,981

      Total shareholders' equity

      4,701,610


      4,345,063


      619,166







      Total liabilities and shareholders' equity

      6,795,272


      6,008,585


      856,216

      ZHIHU INC.

      UNAUDITED RECONCILIATIONS OF GAAP AND NON-GAAP RESULTS

      (All amounts in thousands)



      For the Three Months Ended


      For the Nine Months Ended


      September 30,

      2023


      June 30,

      2024


      September 30,

      2024


      September 30,

      2023


      September 30,

      2024


      RMB


      RMB


      RMB


      US$


      RMB


      RMB


      US$

      Loss from operations

      (350,103)


      (183,871)


      (84,330)


      (12,016)


      (894,067)


      (492,949)


      (70,244)

      Add:














         Share-based compensation expenses

      48,791


      32,641


      (6,971)


      (993)


      157,156


      51,482


      7,336

         Amortization of intangible assets resulting from

            business acquisitions

      5,365


      4,115


      3,490


      497


      14,220


      12,970


      1,848

      Adjusted loss from operations

      (295,947)


      (147,115)


      (87,811)


      (12,512)


      (722,691)


      (428,497)


      (61,060)





























      Net loss

      (278,385)


      (80,595)


      (8,977)


      (1,279)


      (736,423)


      (255,368)


      (36,389)

      Add:














         Share-based compensation expenses

      48,791


      32,641


      (6,971)


      (993)


      157,156


      51,482


      7,336

         Amortization of intangible assets resulting from

            business acquisitions

      5,365


      4,115


      3,490


      497


      14,220


      12,970


      1,848

         Tax effects on non-GAAP adjustments

      (1,069)


      (756)


      (600)


      (85)


      (2,738)


      (2,425)


      (346)

      Adjusted net loss

      (225,298)


      (44,595)


      (13,058)


      (1,860)


      (567,785)


      (193,341)


      (27,551)

      SOURCE Zhihu Inc.

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