TEL AVIV, Israel, Nov. 9, 2011 /PRNewswire/ -- As a community of over 750 million, it's important for businesses to have a presence on Facebook. But if you build it, how can you get people to come?
To create a marketing solution that drives targeted visitors to Facebook storefonts, Zibaba is launching f-Commerce Ads Direct, enabling their several thousand Facebook storefront customers to easily set-up and run ad campaigns from their product catalog which are continuously analyzed and optimized according to conversations and social metrics.
This is the first advertising solution fully integrated with a Facebook storefront.
"Running advertising campaigns in Facebook has never been easier," said Ronen Shlomo, CEO of Zibaba. "Now that our Shop Manager has been fully integrated with the Facebook advertising API, all of our clients will be able to utilize the service and the value added functionality. Campaigns can be setup and directed to individual products, the client's Facebook store or any external URL of their choice, enabling the advertising to directly drive sales through one integrated solution."
Click here to learn more about f-Commerce Ads Direct powered by Zibaba: http://youtu.be/KNOKB3KakiU
"If the launch of Zibaba's easy-to-use f-commerce storefront created new and significant revenue streams for lookfantastic, Zibaba's new f-commerce Ads Direct will exponentially increase our Facebook-driven revenue by reaching out and targeting our ads to the most relevant prospects among the social network's 750 + million users," said Sarah Jones, Social Media & Community Manager, lookfantastic.com. "This self-service solution with ads and campaigns continually analyzed and optimized according to performance will take our f-commerce efforts to the next level."
As a Facebook Preferred Developer, Zibaba is one of only a limited number of development companies given permission directly by Facebook to integrate the advertising system into their social storefront offering.
f-Commerce Ads Direct powered by Zibaba includes informative analytics tools and dashboards to show Facebook store owners the exact performance of their advertising. This will include the knowledge of how much has been spent in relation to the amount of new sales, customers, fans and individual product 'likes'. Campaign optimization is based on the analytics tools, which enable optimizing campaigns according to target group, geography, day, product offering, and more.
"Many small and medium sized businesses who may have felt intimidated in the past when running Facebook advertising campaigns will find the Zibaba self-service interface very simple and easy to use and navigate," said Arie Fishler, CTO, Zibaba. "But it doesn't stop at small/medium businesses. Utilizing the analytics tools that we are offering will give any business, regardless of size, the ability to fully optimize every advertising dollar spent and, in turn, provide a much higher return on investment."
About Zibaba – http://zibaba.com.
Zibaba was founded in 2008 by Ronen Shlomo (CEO) and Arie Fishler (CTO) to offer marketing solutions that tap into the potential of social engagement. The company has made ground breaking developments in the world of social commerce and has become a leading provider of f-commerce marketing platform solutions enabling anyone to manage online stores within the Facebook social media environment. Zibaba is a Facebook 'preferred developer' company.