ZICAM® and Trade X Partners Come Together To Contribute More Than $1.6 Million In Allergy Products To Berks County Charities

BRIDGEWATER, N.J., June 5, 2015 /PRNewswire/ -- Zicam®, a leader in cold and allergy relief products, and Trade X Partners, the corporate barter arm of MDC Partners, announced today that they have provided more than $1.6 million in allergy relief products to Berks County charities to bring relief to allergy sufferers during the worst allergy season to date.  According to a recently published report by the Natural Resources Defense Council (NRDC) titled, "Sneezing and Wheezing: How Climate Change Could Increase Ragweed Allergies, Air Pollution, and Asthma," Philadelphia is ranked the fourth "sneeziest and wheeziest" city in the United States with neighboring towns severely affected as well. 

"Our friends in Berks County have been hit hard by this year's pollen tsunami," said Lori Norian, VP Marketing Matrixx Initiatives / ZICAM®. "We know how debilitating allergy symptoms can be and are proud to partner with Trade X to provide relief to Berks County residents in need. We encourage local residents to support these efforts by donating health-related items such as tissues and hand sanitizers," she added.

Boscov's Department Store helped coordinate the distribution of Zicam and Trade X Partner's contribution of more than 150,000 Extreme Congestion Relief Nasal Gel™ and Intense Sinus Relief Nasal Gel™ products to the Greater Berks Food Bank and the following charities:

• Berks Community Health Center
• Berks Encore
• Berks Counseling Center Act Program
• Berks Women in Crisis
• Community Prevention Partnership of Berks Co
• Homeless Coalition (City Thrift)
• Honor House Program
• Hope Rescue Mission
• Opportunity House
• Salvation Army
• Supportive Services for Veteran Families
• Twin Peaks
• Women's Bridge House & Safe House - YMCA of Berks County

"While our primary focus is feeding the hungry, we are always looking for additional opportunities to help our neighbors in need," said Doug Long, Manager of Marketing and Development at Greater Berks Food Bank. "We are so appreciative of Trade X Partners and Zicam's contribution and for thinking of us and those we serve during this miserable allergy season!"

To find ways to donate goods to local charities, please visit: http://berksfoodbank.org/

Visit www.ZICAM.com to learn more about ZICAM allergy products.

About Matrixx Initiatives, Inc.
Matrixx Initiatives, Inc. has been engaged in the development and marketing of better ways to feel better through over-the-counter health care products that utilize innovative drug delivery systems for over 20 years. Acquired by HIG Capital in February 2011, Matrixx Initiatives manufactures and markets ZICAM® brand homeopathic and allopathic OTC products, including its clinically proven line of ZICAM® Cold Remedy Nasal Spray, ZICAM® Cold Remedy RAPIDMELTS® and Ultra RAPIDMELTS ® and ZICAM® Cold Remedy Oral Mist™, as well as ZICAM® Allergy Relief, ZICAM® Extreme Congestion Relief, ZICAM® Intense Sinus Relief, and ZICAM® Kids Cold Relief. For more information regarding Matrixx products, please visit http://www.zicam.com.

About Trade X Partners
Trade X Partners, an MDC Partners company, provides financial solutions with unique barter programs across most business sectors. The expert team at Trade X Partners is committed to assisting their clients around the globe with sound and actionable business solutions that maximize value, create efficiencies and yield profitable results. Trade X Partners' services include: sourcing and procurement, media (research, planning & buying), content production and branded entertainment. To learn more about Trade X Partners, please see http://www.tradex-partners.com/

About Boscov's
Boscov's with 43 stores in Pennsylvania, New York, New Jersey, Maryland, Delaware and Ohio, has been providing customers with wide selections of merchandise, competitive prices and superior service for one hundred years. The company is committed to the communities it serves and has a long and distinguished history of civic and charitable activities. Boscov's serves consumers across the country with a strong online shopping capability at www.boscovs.com, reinforcing Boscov's position as the largest family owned independent department store chain in the nation.

Media Contact:
Rachel Neubauer
Kwittken
(646) 747-7146
[email protected] 

SOURCE ZICAM

Related Links

http://www.zicam.com