ZICO Pure Premium Coconut Water Partners with the ASICS World Series of Beach Volleyball as the Official Coconut Water of the Series

ZICO Offers the Ultimate in Hydration and Oomph

Jul 16, 2013, 06:00 ET from ZICO Beverages, LLC

EL SEGUNDO, Calif., July 16, 2013 /PRNewswire/ -- Today ZICO Pure Premium Coconut Water announced a partnership with the ASICS World Series of Beach Volleyball, becoming the Official Coconut Water of the tournament. In addition to supporting participating Team ZICO athletes, former Olympian John Hyden and Team USA's Lauren Fendrick, ZICO will provide hydration and natural Oomph to all athletes and fans attending this unprecedented event from July 23-28.

With NBC Sports broadcasting the action throughout the week, the top beach volleyball players from all over the world will compete on American soil for the first time in 10 years, with $500,000 in prize money up for grabs.  Several tournaments are also scheduled to take place throughout the week for the general public so fans can get in on the action.

"We are thrilled to be a part of this incredible event," said CEO and founder of ZICO Beverages LLC., Mark Rampolla, "ZICO believes in and supports healthy, active lifestyles, so what better way to showcase this than with a week of fun-filled athleticism right in ZICO's backyard with our very own Team ZICO athletes in the mix."

The ASICS World Series of Beach Volleyball will bring together the world's greatest beach volleyball players and their fans together in a unique way that has not been done before. This week-long festival is more than just a volleyball tournament; it will feature sports as well as music, culture and community. As the Official Coconut Water of the tournament, ZICO will have a strong presence at the event, hydrating and providing natural Oomph to athletes and fans alike, as well as conducting a number of fun giveaways for participants and spectators.

For more information on the ASICS World Series of Beach Volleyball and to see the full event schedule, please visit WSOBV.com. For additional information regarding ZICO Pure Premium Coconut Water, please visit ZICO.com or check out Facebook.com/ZICO.

About ZICO Beverages, LLC.:
Founded in 2004 by Mark Rampolla, ZICO Beverages, LLC (pronounced Zee-co) is the maker of ZICO Pure Premium Coconut Water.  With five electrolytes and as much potassium as a banana, ZICO Pure Premium Coconut Water provides Natural Oomph from Coconuts.  And because ZICO is the only major brand of pure premium coconut water available in both a tetra carton and a re-sealable, recyclable, on-the-go HDPE bottle, it truly is the ultimate hydration drink.  ZICO is headquartered in El Segundo, Calif. For more information, please visit ZICO.com.