Zillow unveils Unlock conference for agents: A gathering where real estate's boldest thinkers build what's next

Unlock is not just another real estate conference; it's an industry-defining experience for team leads, brokers and agents who want more than ideas. It's for those ready to turn insight into action. Unlock gives agents the edge they need to manage the moment and lead in their communities.

"Unlock is where the future of the industry takes shape," said Jun Choo, Zillow chief operating officer. "Unlock has evolved from an invitation-only gathering for select agent partners into a forward-looking industry event that reflects our broader commitment to empowering all real estate professionals. Just as we're committed to providing all agents with access to technology and tools for their business, we're creating a place for every agent to come together, learn and take away meaningful next steps to build, enhance and grow a thriving business."

A lineup and experience created to impress

Unlock 2025 is built around the philosophy that ideas are everywhere, but growth happens here. The three-day event goes beyond typical conference programming with strategically designed mainstage moments, high-impact learning labs, immersive skill-building workshops and curated networking opportunities.

Headlining the mainstage is actress, entrepreneur and The Honest Company founder Jessica Alba, sharing how her self-awareness, authenticity, vision and grit shaped her entrepreneurial journey.

Alison Levine, mountaineer and team captain of the first American Women's Everest Expedition, will share insights into leading through uncertainty, taking smart risks and pushing forward when the path gets tough. Unlock 2025 will conclude with an exclusive performance by eight-time Grammy Award–winning artist Kacey Musgraves at Allegiant Stadium on November 5. This closing event will take place on the stadium's field, with games, activities, food and beverages all part of the unparalleled concert experience.

Beyond the marquee names, Unlock 2025 features more than 50 sessions and unmatched access to:

• Real-time market insights and consumer trend data from Zillow
• Agent and broker led sessions and interactive workshops
• New tech, tools and training to scale smarter and sell faster
• Purposefully designed networking with the best in the industry. Attendees will meet new people and create more referral opportunities for the year ahead.

The Hub: Where innovation meets influence

At the center of it all is "The Hub": a curated space where attendees and sponsors connect directly with product leaders, data scientists, economists, high-performing agents and industry property-technology companies. It's a high-traffic, high-energy environment for podcast recordings, social media moments, meals and brand activations.

"The Hub represents our commitment to practical, immediate value in a reimagined exhibit hall," said Choo. "This isn't just about learning new concepts — it's about getting hands-on help to implement strategy, tactics and solutions that drive real business results."

Registration now open

Unlock is open to all real estate professionals regardless of brand or brokerage. With the conference's limited capacity and high demand, early registration is strongly encouraged. Early bird pricing and group discounts are now available. Visit unlockconference.com to reserve your spot.

About Zillow Group

Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate app and website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, dedicated real estate professionals, and easier buying, selling, financing, and renting experiences.

Zillow Group's affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Zillow Rentals®, Trulia®, Out East®, StreetEasy®, HotPads®, ShowingTime+℠, Spruce®, and Follow Up Boss®.

All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2025 MFTB Holdco, Inc., a Zillow affiliate.

SOURCE Zillow