FORT LAUDERDALE, Fla. , May 26, 2015 /PRNewswire/ -- Under recently elevated CCO David Nathanson, Zimmerman announced today the addition of new creative leadership to not just grow the scale of the agency, but also the scale of its ideas.
"While the agency's commitment to growing retail business is the end, there is renewed drive to continue to advance the means. We are proud to find talented people who share our unwavering understanding of business, but couple it with new thinking and innovation," said Nathanson. "Responsibility must never be an excuse to forgo brilliance," he added.
The exciting new hires include Jesse Potack, who joins the South Florida agency from McCann New York and will serve as Zimmerman's EVP, Executive Creative Director and Andre Felix from Mood/TBWA Brazil, who becomes Zimmerman's new SVP/Digital Creative Director. In addition to new hires, agency vet Lee Gonzalez has been promoted to SVP/Group Creative Director and will join Potack and Felix in Nathanson's new powerhouse team.
Jesse Potack brings many years of experience working with national accounts known for their creative punch such as Verizon, Staples, MasterCard, P&G, General Mills, Wendy's, Dentyne, Continental Airlines and many more. Over his career Jesse has collected awards from Cannes, One Show, SXSW, Communication Arts, and has seen his work featured on Ad Age's Top Ten Viral Video Chart, the Super Bowl, ESPN, and The Today Show among others. Last year, Jesse co-wrote and directed his first film, The Greatest Action Movie Ever, which sold to Disney and premiered nationwide.
Andre Felix's list of international accolades includes awards from Cannes Lions to the Effies and from New York Festivals to the Webby Awards. He's been delivering the best in class digital campaigns for years, working closely with brands such as Citroen, Peugeot, Pirelli, Walmart, Yahoo!, Microsoft, Pedigree, Shell, Colgate, AirFrance, KLM, L'Oreal among many. His most recently creative work for Huggies went viral, taking the online world by storm.
Lee Gonzalez has sharpened her pencil and her wit, writing for iconic brands such as White Castle, Corona, Weight Watchers, Kraft, Heinz, Frito-Lay, Kenmore, Sears, and Crocs. Her work has garnered numerous awards at The One Show, New York Art Directors Club, CA, Effies, The Kelly Awards for best in print campaign, as well as, winning the prized Platinum AME recognizing the most effective spot of the year for her work on Lane Bryant.
Recently returned CEO Michael Goldberg weighed in on the agency's new creative team members, "They are "Human Killers,"which is exactly what we look for in leadership. Human when it comes to the collaboration on things better and bigger. Killers when it comes to an obsessive focus on using ideas to solve business problems." This approach to growth seems to be working. Since Goldberg's return just months ago, Zimmerman has announced a string of wins that has included Michaels, American Media, Chico's FAS, Broward Health and The Fresh Market.
About Zimmerman Advertising
Zimmerman Advertising, an Omnicom Group company, is the leading integrated, retail agency in the country. Zimmerman's clients represent some of the most prominent retail brands in the country, including hhgregg, Nissan, Party City, Dunkin' Donuts, Chico's FAS, Tire Kingdom, AutoNation, Firehouse Subs, Boston Market, The Fresh Market and Michaels. Headquartered in South Florida, the agency has retail service offices throughout the country, including New York, Los Angeles, Chicago, Dallas and Nashville. For information on the agency, visit http://www.zadv.com.
About Omnicom Group
Omnicom Group (NYSE : OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE Zimmerman Advertising