Dec 17, 2010, 11:50 ET
FT. LAUDERDALE, Fla., Dec. 17, 2010 /PRNewswire/ -- It's a perfect fit for Bob's Stores. Zimmerman Advertising, the nation's 14th largest firm and a recognized retail brand builder has been named advertising agency for Bob's Stores. The move caps off a record year for Zimmerman, who was brought in to help grow the chain and boost sales.
Zimmerman begins work immediately on creative, which is set to debut in February. The win comes without formal review, extending a record win streak for Zimmerman. In the past 18 months, the agency has added several brands to their client list including: Boston Market, Carfax, Lane Bryant, George Foreman, The Scooter Store and Atlantis Paradise Island.
"From the moment we met with Zimmerman, I was very excited," said Mark Walsh, CEO of Bob's Stores. "From their undeniable results in retail, to their vision for how Bob's can better compete – all the way down to their confidence in the ROI they can help us achieve. I knew these are people I wanted on my team."
Zimmerman will use their Brandtailing™ methodology to drive the new Bob's campaigns – building brand distinction while driving next-day comp sales at every step along the way. "Our initial mission will be to introduce a new retail brand positioning while developing marketing investment and return on investment formulas to guide roll-out across the chain," noted Michael Goldberg, Executive Vice President, Chief Marketing Officer at Zimmerman.
Bob's Stores sells name brand clothing, sports apparel and footwear for the entire family. The regional retailer, which operates mainly in the Northeast, is primly positioned to go head-to-head with national competitors. It's a business plan that's not lost on Jordan Zimmerman, founder and chairman of Zimmerman Advertising. "The Bob's team has the business focus," said Zimmerman. "They have the fighting spirit we love."
About Zimmerman Advertising
Headquartered in Fort Lauderdale, Florida, Zimmerman Advertising, an Omnicom Group™ company, is the country's leading national retail brand builder, and the 14th largest advertising agency in the United States according to Adweek, with more than 1,100 full-time associates and offices throughout the country, including New York, Los Angeles, Chicago, Dallas and Atlanta. For information on the agency, visit http://www.zadv.com. To learn more about Jordan Zimmerman, his business philosophies and opinions, visit his blogspot: www.yousleepwhenyoudie.com
About Omnicom Group
Omnicom Group (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE Zimmerman Advertising
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