FORT LAUDERDALE, Fla., April 10, 2017 /PRNewswire/ -- Zimmerman, Omnicom's Retail Powerhouse, announced today the addition of Geoff Desreumaux to lead its highly acclaimed Social Media/Acquisition practice. The hiring comes after searching the globe for the right balance of talent, experience, culture and innovative ambition.
Desreumaux comes to Zimmerman from France, by way of London, and has an extensive understanding of social media and the overall digital industry. Besides his work as Head of Social at Lexis Agency and Senior Digital & Social Strategist at Cheil Worldwide, he is the Founder and Editor-in-Chief of WeRSM.com (We are Social Media), one of the fastest growing websites dedicated to social media marketing. His work includes brands like Samsung, Hyundai, Eurobank, Sony, Kia, Pedigree, Snickers, Mars, Staff Jeans, Mattel, Vodafone and many others.
According to Jordan Zimmerman, Founder and Chairman, "Desreumaux's remit at the agency will be to focus on one, sole objective: To innovate ideas that drive a direct connection between retail sales and social investment for our clients."
"I am a business person first and foremost and I share Zimmerman's vision that social media cannot be simply about impressions and engagement, but a more powerful weapon for acquisition – customers, sales, loyalty and ROI," said Desreumaux.
"Responsibility is a universal language and he shares our passion to create programs that are best in class for retail and transactional brands. There were no geographic limits on how far we would reach to add someone like Geoff to our talent roster," added Michael Goldberg, CEO of Zimmerman Advertising.
This hire comes in the middle of a great shift of momentum for Zimmerman, having recently signed on all Nissan brand work and having won back the Office Depot/Office Max account.
About Zimmerman Advertising
Zimmerman Advertising, an Omnicom Group company, is the leading integrated, retail agency in the country. Zimmerman's clients represent some of the most prominent retail brands in the country, including Office Depot/Office Max, Nissan, Dunkin' Donuts, Tire Kingdom, Advance America, ADT, Five Below, Chuck E. Cheese's, AutoNation, La-Z-Boy and Michaels. Headquartered in South Florida, the agency has retail service offices throughout the country, including New York, Los Angeles, Chicago, Dallas and Nashville. For information on the agency, visit http://www.zadv.com.
About Omnicom Group
Omnicom Group (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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SOURCE Zimmerman Advertising