Zimmerman Brings Data More Upstream
Retail Growth Machine hires Tyco's Retail Analytics Expert and Razorfish's Social Media Strategist
FORT LAUDERDALE, Fla. , June 4, 2015 /PRNewswire/ -- Over a decade ago, Founder Jordan Zimmerman said, "The one with the most data wins." True to their competitive spirit, Omnicom's Retail Powerhouse invests in talent to bring more retail science to their retail model by hiring Charissa Lawrence as Vice President of Strategic Marketing Intelligence, bringing 11 years of experience to the agency, and Matt Heindl as Social Marketing Director, who's been behind some of the most successful viral campaigns ever launched in the retail world.
Most recently, Lawrence was a Strategy and Business Development leader for Tyco International's Retail Solutions Business and was responsible for helping to lead global retail strategy. She analyzed industry trends and market data to inform strategy development and drive business adoption and growth for the retail security and data intelligence business. In her new role, Lawrence will be tasked with utilizing her vast business development experience for both monitoring and growing Zimmerman as an agency and further stimulating business growth for clients. Lawrence will report to David Henry, EVP of Strategic Intelligence for Zimmerman, becoming part of the most rigorous retail-focused analytics group in the advertising industry.
Joining the Zimmerman team from Razorfish in NYC, where he served as Senior Director of Social Media Marketing, Heindl developed a reputation in the industry for his business approach to social: "I have always operated with an eye on ROI to gage the success of a social campaign. Social Media Marketing is only as valuable as the business growth it generates," said Heindl. During his career, Heindl created well-known viral campaigns for brands such as Mercedes-Benz, Patron, Uniqlo and Armani among others, and is cited with creating the first ever digital user-generated promotion for HomeGoods, generating a 600% increase in traffic to the retail brand's blog and social media channels. He will report to Scott Thaler, the Chief Digital Officer of Zimmerman.
"Charissa's charge will be to turn data into a weapon to drive retail sales for our clients and have a qualitative impact on the work we create," said Michael Goldberg, CEO of Zimmerman. "Matt is a business person wrapped in social media clothing. He shares our vision that social media cannot be simply about impressions and engagement, but more about using the media form to drive sales attribution," Goldberg added.
About Zimmerman Advertising
Zimmerman Advertising, an Omnicom Group company, is the leading integrated, retail agency in the country. Zimmerman's clients represent some of the most prominent retail brands in the country, including hhgregg, Nissan, Party City, Dunkin' Donuts, Tire Kingdom, AutoNation, Firehouse Subs, Boston Market, The Fresh Market, Chico's and Michaels. Headquartered in South Florida, the agency has retail service offices throughout the country, including New York, Los Angeles, Chicago, Dallas, Atlanta, and Nashville. For information on the agency, visit http://www.zadv.com.
About Omnicom Group
Omnicom Group (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE Zimmerman Advertising
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