Zimmerman Brings in Retail 'Mad Scientist'

Omnicom Shop Brings in New VP of Strategic Marketing Intelligence to Run Business Analytics Division

Jan 12, 2010, 09:30 ET from Zimmerman Advertising

FT. LAUDERDALE, Fla., Jan. 12 /PRNewswire/ -- Zimmerman Advertising, the nation's 14th largest agency according to Adweek, is widely recognized as the country's leading national retail brand builder.  The agency's next step is to push harder and dig deeper towards becoming the most successful national retail brand builder in the country.  And what better way to do that than to bring in its own 'mad scientist' to run the business analytics division?

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Max Nelson, Vice President of Strategic Marketing Intelligence, is the newest member of Zimmerman's executive team.  Nelson has over 20 years of strategy and analysis experience with leading companies including General Dynamics, Lucent Technologies/OFS Fitel, Faith Popcorn's BrainReserve, the White House National Space Council, U.S. Department of Commerce, NASA and the RAND Corporation.  Nelson received his undergraduate degree from the University of Chicago; his Master's degree in Science, Technology and Public Policy at George Washington University; and his doctoral training in Policy Analysis from RAND Graduate School.  He has authored numerous articles, white papers, studies and conference presentations, and has been involved with many trade associations, public policy debates, and industry and financial analysts.  

What could this 'mad scientist' possibly bring to an ad agency?  

"Now more than ever before, we see that Zimmerman's point of differentiation is not just understanding how customers shop and providing consumer insight," says Jordan Zimmerman, Founder and CEO.  "We must also dig deep into the business analytics side of the equation.  This means bringing in Max to head up a team of in-house analysts that will take apart our client's business, analyze all client metrics, and do so with a sense of business first…everyday."

Zimmerman's recent wins include QVC, George Foreman®, Lane Bryant, Party City, Friendly's, Ashley Furniture Homestores, CARFAX and White Castle.  With billings of over $2.5 billion and clients in nearly every critical retail sector, Zimmerman is continuing to move further away from being an advertising agency and more towards being a national retail brand builder...that also happens to do advertising.  Zimmerman is one of the only agencies that has a business analyst on staff.  

"Brandtailing™ is a science just as much as it is an art," adds Zimmerman.  "In order to fully and successfully embrace this concept for each of our clients, we have to work both the consumer and retail sides of the sales counter."

About Zimmerman Advertising

Headquartered in Fort Lauderdale, Florida, Zimmerman Advertising, an Omnicom Group™ company, is the country's leading national retail brand builder, and the 14th largest advertising agency in the United States according to Adweek, with more than 1,100 full-time associates and offices throughout the country, including New York, Los Angeles, Chicago, Dallas and Atlanta. For information on the agency, visit http://www.zadv.com. To learn more about Jordan Zimmerman, his business philosophies and opinions, visit his blogspot: www.yousleepwhenyoudie.com .  

About Omnicom Group

Omnicom Group (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.  

SOURCE Zimmerman Advertising