Zimmerman Checks-In as Agency of Record (AOR) for Extended Stay Hotels(SM)

FT. LAUDERDALE, Fla., Feb. 9, 2012 /PRNewswire/ -- Zimmerman Advertising picks up a major hotel client to officially launch its new hospitality and tourism practice – it is Agency of Record (AOR) for Extended Stay Hotels, Inc.

(Photo:  http://photos.prnewswire.com/prnh/20120209/FL50746 )

The first order of business lies in relaunching the brand and tapping into Zimmerman's full-"suite" of in-house offerings, from creative and interactive, to mobile and CRM/Loyalty – and will include media planning and buying duties. Estimated budget is between $17-$20 million.

The competitive national review began in October 2011 for the Charlotte, NC, based company and was managed by Prophet Brand Consultancy, New York.

"This is an important time in the evolution of the Extended Stay Hotels brand," said Ryan Linder, executive vice president and chief marketing officer at Zimmerman. "Our mission is to partner with Extended Stay Hotels to relaunch the brand and more effectively reach and impact consumers in what continues to be an increasingly competitive category."

Jennifer Kearney, Extended Stay Hotels vice president-marketing, said, "As a leader in the hospitality industry, we were looking for a best-in-class partner to take our market challenges and transform them into business results. Zimmerman offers deep vertical expertise and its established integrated marketing communications architecture will play a significant role in helping us meet our business objectives."

"The primary reason for our success with clients is our intense understanding of what triggers people to take action – and how those feelings translate to purchase behavior," added Jordan Zimmerman, founder and chairman of Zimmerman. "We will not rest until we truly advance the brand and business for Extended Stay Hotels."

About Extended Stay Hotels(SM)

Based in Charlotte, N.C., Extended Stay Hotels has 685 locations in the U.S. and Canada. It is the largest company-owned and operated chain of extended stay hotels in North America and employs approximately 9,000 in its headquarters and hotel properties. For more information on Extended Stay Hotels, please visit http://www.extendedstayhotels.com/

Zimmerman is the 14th largest, full-service agency in the U.S. and Omnicom Group's retail powerhouse. Zimmerman created the science of Brandtailing™, elevating brand equity while driving immediate growth. Holistic by design, their brand-activation business model includes strategic planning, business analytics, brand design, advertising, interactive, social engagement, media, public relations, mobile, CRM/Loyalty and in-house production. For more information, visit www.zadv.com, join us at facebook.com/ZimmermanAdv and follow us on Twitter @ZimmermanAdv.

SOURCE Zimmerman Advertising