Zimmerman Crafts a Deal With A.C. Moore

Agency Lands National Retail Account

Oct 22, 2013, 16:04 ET from Zimmerman Advertising

FT. LAUDERDALE, Fla., Oct. 22, 2013 /PRNewswire/ -- Zimmerman Advertising has announced a new AOR relationship with national retailer A.C. Moore Arts & Crafts Inc., marking the second new account this month for the invigorated agency. Zimmerman will handle all strategy, creative and integrated media planning and buying - including traditional, digital and social for their latest new client. 

"We are thrilled to partner up with one of the most dynamic advertising firms in the country.  Since the first time our teams met, I was overwhelmed with their knowledge of their trade and their dedication," said Pepe Piperno, Chairman of A.C. Moore.

The arts & crafts chain was first established in 1985 and has since grown to 140 store locations across the eastern United States–from Maine to South Florida. Known for their vast array of merchandise and in-store programming for adults and children, A.C. Moore has developed a devoted following through print advertising and loyalty. 

Zimmerman will work with the retail brand to launch an integrated media transformation, easing their current investment from print into television and digital, adapting the brand's strategy to fit the latest model of consumer media consumption. "A.C. Moore is growing because people crave tactile experiences and A.C. Moore has the merchandising team who can deliver them. Their potential is huge…our goal is simply to activate it," said Zimmerman CMO, Cliff Courtney.

As handled by ZMG, Zimmerman's Media Group, the integrated media transformation will begin with a rigorous test across a number of top markets, incorporating a myriad of variables. "We run the business based on smart data and analytics. The testing is precise because there's no margin for error anymore, for anyone," explained Zimmerman CEO, Pat Patregnani.  "Our goal is always to increase sales immediately while building the brand, and rigorous testing ensures we leave nothing to chance."

"I cannot wait to support the team as they grow this brand," said Zimmerman Founder, Jordan Zimmerman. "We've got the engine that's custom built for Omnichannel retailers like A.C. Moore – we are true believers in the potential of this brand.  With its great value proposition and superior merchandising, we're confident that A.C. Moore is going all the way."

The agency's well-known methodology, Brandtailing®, based on strict attention to KPI's and measurable ROMI for clients above all else, attracted A.C. Moore to Zimmerman. More than an ad agency, Zimmerman has established itself as a business solutions firm that happens to do advertising; their 360° approach has earned them a reputation for delivering impressive sales increases for their retail clients, making them a perfect pick for A.C. Moore.

About Zimmerman Advertising

Headquartered in Fort Lauderdale, Florida, Zimmerman Advertising, an Omnicom Group company, is the country's leading national retail brand builder, and one of the largest full-service advertising agencies in the United States, with more than 1,100 full-time associates and offices throughout the country, including New York, Los Angeles, Chicago, Dallas and Atlanta. For information on the agency, visit http://www.zadv.com.

About Omnicom Group
Omnicom Group (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. 

About A.C. Moore A.C. Moore Arts & Crafts, Inc. is a privately held company founded in 1985. With 140 stores along the East Coast, A.C. Moore offers fun and creativity for the entire family.  Named by Parents Magazine as one of the top 10 places for birthday parties, A.C. Moore offers a wide range of programs to engage adults and children in crafting, including workshops, demonstrations and "Make & Takes."  To locate your local A.C. Moore Arts & Crafts, visit us at http://www.acmoore.com/, www.facebook.com/acmoore, twitter.com /officialacmoore.  For employment opportunities, please visit www.acmoore.jobs

SOURCE Zimmerman Advertising