FT. LAUDERDALE, Fla., Jan. 4 /PRNewswire/ -- The country's leading national retail brand-builder, Zimmerman Advertising, was tapped by Tennessee-based Captain D's Seafood Kitchen to handle core strategy, creative and retail activation for its 550 restaurants in 25 states and on military bases around the globe.
Zimmerman went up against Mullen in the finals of the review conducted by Hasan + Co.
"From the moment we started talking with Captain D's," says Jordan Zimmerman, agency Founder and CEO, "we saw a potential in this company that mirrored the potential we saw in many other national retail brands we have worked with over the past decade."
Sandy Clingan Smith, Senior VP of Marketing for Captain D's, says, "I've had the opportunity to work with many different agencies. I was amazed to learn there is an agency out there that has built their entire business around the belief that you must have a balance between both retail and brand in order to be successful. Our new partnership with Zimmerman has given us the confidence we needed to achieve bigger things."
First work by Zimmerman is slated to appear as a multi-media campaign in the first quarter of the New Year.
"We spend a great deal of our time trying to find what is intrinsically right with a brand," adds Michael Goldberg, Executive VP and Chief Marketing Officer for Zimmerman. "In this case, Captain D's made that part of our job easy because it offers something of great need in today's marketplace: Their concept is right in the sweet spot between the affordable price of fast food, and the product quality and variety of QSR."
About Captain D's Seafood Kitchen
Headquartered in Nashville, Tennessee, Captain D's owns, operates and franchises some 550 restaurants in 25 states, plus military bases around the world. Captain D's offers its customers great seafood at reasonable prices in a relaxed environment. Captain D's restaurants serve a widely varied seafood menu that includes freshly prepared entrees, and the company's signature fried fish which is freshly hand-battered and prepared to order to ensure freshness. The restaurants also offer premium-quality grilled, baked or broiled fish, as well as shrimp, chicken, home-style side dishes, hushpuppies, desserts and freshly brewed, southern style sweet tea, a Captain D's favorite. Please visit http://www.captainds.com.
About Zimmerman Advertising
Headquartered in Fort Lauderdale, Florida, Zimmerman Advertising, an Omnicom Group(TM) company, is the country's leading national retail brand builder, and the 14th largest advertising agency in the United States according to Adweek, with more than 1,100 full-time associates and offices throughout the country, including New York, Los Angeles, Chicago, Dallas and Atlanta. For information on the agency, visit http://www.zadv.com. To learn more about Jordan Zimmerman, his business philosophies and opinions, visit his blogspot: www.yousleepwhenyoudie.com .
About Omnicom Group
Omnicom Group (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE Zimmerman Advertising