Zimmerman Gets Lucky

Retail Specialist Zimmerman Advertising Wins Lucky Brand Out of LA

Jul 21, 2014, 09:57 ET from Zimmerman Advertising

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FORT LAUDERDALE, Fla., July 21, 2014 /PRNewswire/ -- Zimmerman Advertising has gained a high profile new account: Lucky Brand, a global leader in men and women's denim, fashion and accessories. For starters, Zimmerman will handle the company's on-and off-line media planning and buying, and zSocial will take over Lucky Brand's social media activation through their unique social media newsroom. The budget has not yet been disclosed for this omni-channel campaign.

A brand relaunch showcasing Lucky Brand's unique mix of "music, motorcycles, vintage and California" is planned for this fall.

"Lucky Brand is not just forever iconic, it's relevant right now," said Cliff Courtney, Zimmerman's Chief Marketing Officer. "The new work is smart and dynamic, and together we'll put a very well-deserved spotlight on this great brand."

"As Lucky Brand evolves toward a more modern and versatile lifestyle vision, we're beyond thrilled to be working with Zimmerman, an integrated media partner as dedicated as we are to fresh ideas and compelling content," said Lucky Brand's Executive Vice President and Product Director  Michael Griffin. "Ultimately, it's all about creating a multimedia conversation that's as powerful and direct as it is relevant and timely."

Zimmerman President Andrew Varga said, "This speaks to Zimmerman's expanding range, taking on brand assignments beyond traditional retail. We could not be more excited to partner with Lucky's team, and look forward to a record year for the brand."

Jordan Zimmerman, the agency's founder and chairman, had this to say: "Lucky Brand is going to be a very special brand for us and we expect this to be a great partnership. Omni-channel retail is what we do and we are fortunate to have the opportunity to do it with Lucky."

About Zimmerman Advertising

Headquartered in Fort Lauderdale, Florida, Zimmerman Advertising, an Omnicom Group company, is the country's leading national brand and retail builder and one of the largest full-service advertising agencies in the United States. Zimmerman has more than 1,100 full-time associates and offices throughout the country, including New York, Los Angeles, Chicago, Dallas and Atlanta. For information on the agency, visit zadv.com.

About Omnicom Group
Omnicom Group (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. 

About Lucky Brand
 Lucky Brand began crafting great-fitting, vintage-inspired jeans in Los Angeles in 1990, quickly earning the title of "America's favorite." The brand also produces men's and women's apparel, shoes, accessories and jewelry that are sold in more than 200 retail stores within the U.S., high-end department and specialty stores, select stores in Canada, and online at LuckyBrand.com.

SOURCE Zimmerman Advertising