Zimmerman Hand Selects CEO with Shared Vision and Proven Experience

Michael Goldberg rejoins leading retail agency to help foster evolution.

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Sep 03, 2014, 11:11 ET

FORT LAUDERDALE, Fla., Sept. 3, 2014 /PRNewswire/ -- Michael Goldberg, most recently a partner and Chief Marketing Officer at Deutsch Inc., returns to Zimmerman in the role of CEO. This is the second chapter for Jordan Zimmerman and Goldberg, whose decade-long partnership helped create the most successful chapter of growth and diversification in the agency's history.

Michael Goldberg, Zimmerman Advertising's former Chief Marketing Officer, is returning to the agency as Chief Executive Officer after a stint as partner and CMO at Deutsch Inc. The decade-long partnership between Goldberg and Chairman Jordan Zimmerman helped create the most successful chapter of growth and diversification in the agency's history. Mr. Zimmerman said, "In Michael we get someone who knows Zimmerman, who trusts and respects the agency and who has our trust and respect as well." (Photo Credit: DAVID DECOTEAU) (PRNewsFoto/Zimmerman Advertising) (PRNewsFoto/Zimmerman Advertising)

"I've searched for someone who not only has the talent for the job, but also has a proven understanding of our unique ZNA," said Jordan Zimmerman. "It had to be a major player at the top of their game. In Michael we get someone who knows Zimmerman and has no learning curve, as well as someone who trusts and respects the agency and has our trust and respect as well. Everyone is excited to have Michael rejoining the team.

"I'll remain close to the clients to help continue to grow their businesses, while at the same time helping Michael continue to grow the agency. I believe the timing is right for Michael, for the agency and for me."

Goldberg sees his remit to help the agency fully realize its potential to be the best retail agency in the world. "It is amazing to me how many people love to hate Zimmerman, but those people never seem to be clients. That is because of Zimmerman's unmatched commitment to tangible business success that is, sadly, too rare in our industry."

"I know how to grow retail business, and Michael is a master at using our proprietary tools and the tools of advertising to help accelerate that growth," said Zimmerman. "Our individual strengths combine to make Michael and me a perfectly balanced team. The magic formula between us has always been our mutual respect—and our having the courage to occasionally collide."

About Zimmerman Advertising 
Headquartered in Fort Lauderdale, Florida, Zimmerman Advertising, an Omnicom Group company, is the country's leading national brand and retail builder and one of the largest full-service advertising agencies in the United States. Zimmerman has more than 1,100 full-time associates and offices throughout the country, including New York, Los Angeles, Chicago, Dallas and Atlanta. For information on the agency, visit http://www.zadv.com.

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