Zimmerman lands Chico's, White House Black Market and Soma

FORT LAUDERDALE, Fla., May 12, 2015 /PRNewswire/ -- Zimmerman, Omnicom's retail growth machine, announced today that it has added women's specialty retailer Chico's FAS, Inc. (NYSE: CHS) to its retail arsenal. Zimmerman will handle broadcast and print media strategy including planning and buying for the Chico's, White House Black Market and Soma brands.

"We selected Zimmerman for their retail capabilities, fresh insights, collaborative nature and innovative thinking," said Miki Racine Berardelli, President of Digital Commerce and Chief Marketing Officer for Chico's FAS, Inc. "Zimmerman's expertise will help us to execute more strategically and efficiently scale our marketing.  We look forward to working with them and welcome them to the Chico's FAS team."

Chico's FAS, Inc. is a cultivator of brands including Chico's, White House Black Market, Soma and Boston Proper.  Known for high quality, on trend apparel and accessories, and its commitment to customer service, the Company operates four eCommerce sites and more than 1,500 stores in the US and Canada with international franchises in Mexico.

"We've long admired and respected Chico's FAS for remaining true to its core values over the years – beautiful apparel, exceptional service and an unmatched understanding of its customers," said Michael Goldberg, CEO of Zimmerman. "Chico's FAS has so much untapped potential. Our job, working together, is to create growth for all three Chico's FAS brands through more efficient spending and a relentless focus on new customers."

In addition, Zimmerman will support Chico's FAS, Inc.'s digital strategy, with a focus on social strategy, listening, sentiment and analytics. 

"Zimmerman has decades of experience building great retail brands, including private label," said Jordan Zimmerman, Founder and Chairman. "We are thrilled to welcome Chico's FAS into the Zimmerman retail family and look forward to serving them as a growth machine like we do for all the retail brands we represent."

About Zimmerman Advertising

Zimmerman Advertising, an Omnicom Group company, is the leading integrated, retail agency in the country. Zimmerman's clients represent some of the most prominent retail brands in the country, including hhgregg, Nissan, Party City, Dunkin' Donuts, Tire Kingdom, AutoNation, Firehouse Subs, Boston Market, Extended Stay America and Michaels. Headquartered in South Florida, the agency has retail service offices throughout the country, including New York, Los Angeles, Chicago, Dallas, Atlanta, and Nashville. For information on the agency, visit http://www.zadv.com.

About Omnicom Group

Omnicom Group (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. 

About Chico's FAS, Inc.

The Company, through its brands ­ Chico's, White House Black Market, Soma and Boston Proper, is a leading Omni-channel specialty retailer of women's private-branded and sophisticated, casual-to-dressy clothing, intimates, complementary accessories, and other non-clothing items. The Company operates 1,500 stores in the US and Canada and sells merchandise through franchise locations in Mexico. The Company's merchandise is also available at www.chicos.com, www.whbm.com, www.soma.com, and www.bostonproper.com. For more detailed information on Chico's FAS, Inc., please visit www.chicosfas.com.

CONTACT:  
Zimmerman: Sonia Grunbaum 
954.644.4205 
[email protected]  

SOURCE Zimmerman

Related Links

http://www.zadv.com