Zinio App for iPad Enables New Era in Magazine Publishing

-- Newsstand for iPad enables readers to explore, read, interact and shop over 2,400 of the world's best magazines --

Apr 02, 2010, 09:00 ET from Zinio

SAN FRANCISCO, April 2 /PRNewswire/ -- Zinio, a global leader in digital publishing technology and services, today announced the availability of its Zinio App for iPad on the App Store.  The free app enables readers, publishers and advertisers to embrace a new world of interactive, full-color, multimedia magazines on the revolutionary iPad.

"With the Zinio App for iPad, people can have the world's best newsstand with them wherever they are," said Rich Maggiotto, president & CEO of Zinio.  "Our solution allows thousands of publishers globally, and advertisers already using Zinio's platform, to take full advantage of iPad's remarkable, high-resolution and engaging interface.  Readers will no longer simply read magazines they will experience them."

Making full use of iPad's Multi-Touch display, the app offers the unique added benefit of letting readers pay once for a magazine subscription or single issue, then enjoy that publication across platforms and devices like their iPad, iPhone, PC or Mac.

"Conventional digital readers limit publishers to dull, text-only experiences that are not very conducive to a magazine publisher's business model.  Why look at beautiful images and spreads photographed for color in black and white?" said Maggiotto.  "We believe iPad is the tipping point that will shift an entire industry, giving all stakeholders capabilities and experiences they've never had before."

With the Zinio App for iPad, readers can move seamlessly within each magazine page between text, interactive graphics, animated illustrations, videos and much more.  Their fingers determine the experience enlarging photos, launching web pages from ads and articles, viewing how-to guides and slideshows, and instantly sharing articles with friends, family and co-workers.  The Zinio App extends the pay-once-read-anywhere ZINIO UNITY™ reading platform and launches with over 2,400 of the world's favorite magazine titles, featuring seven specifically optimized for an interactive reading experience: Car and Driver, Macworld, National Geographic, Spin, Sporting News Today and VIVmag.

The Zinio App for iPad is available for free from the App Store on iPad or at www.itunes.com/appstore/.

About Zinio:

Zinio, the world's newsstand, is revolutionizing reading.  Through digital products and services, the Company creates better ways for people to discover published content, get more of it and do more with it.  Zinio works closely with publishers worldwide to reinvent reading.  For consumers, Zinio enables the ability to shop for, search inside, read, share and save digital content in new ways and on many devices.  With over 50,000 digital magazines and books, and e-stores localized in 20 languages, zinio.com is the largest newsstand in the world.  Founded in 2001 and privately held, Zinio is headquartered in San Francisco and has offices in New York, London, Paris, Barcelona and Taipei.