BOSTON, March 13, 2012 /PRNewswire/ --
- Zmags, the leading provider of rich media mobile and social merchandising, today announced that Michael Schreck, president and CEO, will be moderating tomorrow at the Xconomy Mobile Madness 2012: Total Mobility forum at Microsoft's New England Research and Development (NERD) Center in Cambridge, Mass.
- The conference, which takes place on Wednesday March 14, 2012 from 1:00 to 5:30 p.m, addresses the future of the local mobile startup ecosystem, with advice for entrepreneurs considering a move into the mobile space in the Boston area
- Schreck will be moderating the "Mobile Content & Marketing Matures" panel from 4:05 p.m. to 4:35 p.m. with executives from Fiksu, Nexage and Celtra. The panel will address the evolution of mobile ads, marketing and content.
- Presenting companies at Mobile Madness include founders, CEOs and investors from many of Boston and the region's most successful mobile companies.
"2011 was a pivotal year for the mobile marketing industry, as consumers' adoption and expanding use of smartphones and tablets continued to skyrocket," said Michael Schreck, president and CEO, Zmags. "I'm looking forward to a robust discussion with fellow panelists about the challenges and opportunities for mobile technology, marketing and commerce - and how Boston's technology community is responding with cutting edge innovations."
Zmags helps thousands of the world's most progressive global retailers and brands design brilliant and consistent marketing and merchandising campaigns across social, mobile, tablet, and e-commerce platforms, driving product discovery and inspiring purchases. Using the Zmags on-demand rich media merchandising platform, leading brands have measurably and dramatically increased customer engagement, conversion rates, order size and brand loyalty without the burden of IT constraints. Zmags is among the fastest growing technology companies in North America, ranking #70 on the Deloitte 2011 Technology Fast 500. Zmags is headquartered in Boston, MA. with European offices in London and Copenhagen. For more information about Zmags, please visit www.zmags.com.
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